Hi everybody! Have you ever ever bought a watch because the brand sponsors a famous sportsperson? Or because the brand sponsors a motorsports team, or even an entire sporting league?
What about 'brand ambassadors'? Have you ever bought a watch because there was a pic of some actor wearing it in a magazine? Or it was 'placed' in a movie or TV show?
The whole concept sounds daft to me, and it just wouldn't enter my mind when choosing a watch. But I figure it must work, because most brands are spending bucket loads doing it.