Back to the question of price. As watch lovers, we all want what we like and what we usually cannot afford, not everyone's got 10 grand just laying around. Watch prices have become more and more inflated and ridiculously so.
Take a look at history, people in the 50s or 60s earned less than we do today, that's after adjusting their income to today's dollar. Nonetheless, they could afford well-made mechanical watches, which are also a lot cheaper if adjusted to today's dollar. The value in watches back then is exponentially greater than today. When looking at vintage movements, we often see well finished bridges and plates, beveled edges, decorations like perlage, even i run of mill everyday watches.
Today, on the contrary, mechanical watches evolved from primarily a tool to primarily a piece of jewelry, and this allowed companies to basically rip us off in whatever way they desire provided that their brands are establish and have great marketing campaigns. Today, what used to be common has become a luxury, do terms like "hand-made" or "tradition" or "watch that has a soul" really justify charging over 30 or 40 grand for a stainless steel dress watch? I don't think so. Companies attribute value and the high price o craftsmanship and pedigree, but really, how much of the money goes to craftsmen and how many companies are not a subsidiary? Probably not a lot. Also when considering how industrial today's watch industry is, all the companies' profits must be substantial.
They succeed because there are always people who are willing to spend and keep sustaining this price boom, similar to real estate. Many people do not appreciate watches, they buy simply because they can afford it. Others are vain, and lastly, the masses who like them but cannot afford them because of monetary restraints. This is the case with all "luxuries", just the other day, I saw a handbag that sells for 100 grand, I mean, seriously? Nonetheless, I would probably courageously defend the preposterous prices if i were a rich guy and desperately hold onto the sense of exclusivity.
So, there goes my rant.