I suspect that I am in the very small minority, but I simply do not get the obsession with resale value here on WUS. Whenever someone asks about a watch they are considering, there are inevitably people chiming in about the hit their value takes after purchase. A significant factor the Rolex mystique for many (but not all) is the fact that they maintain a high resale value.
But for me, I buy watches to wear and enjoy. They are frivolous luxuries, albeit ones that I enjoy. I rarely flip a watch, and when I do, I fully expect to take a financial hit. But the same is true of a car or virtually any other consumer item. So, here are a few possible reasons I see for both sides of this coin...
Resale value matters:
I think that watches are a good financial investment
I love the process of buying and selling; it is more about the process than the watch itself
I fall in and out of love with watches and cannot afford to take a hit on each watch
It is part of the status of a watch and shows it is desirable
I bought a watch beyond my means and need to get the money out of it
Resale does not matter:
I buy the watch to wear, enjoy and keep so I will not be reselling it anyway
I know that I will loose money on almost every watch I sell; it is like a car or other consumer item and I don't expect otherwise
I have so much money, I don't care (definitely does not apply to me!)
For me, I keep, wear and enjoy a small number of watches.
So, how much does resale value matter to you and why?