One of my other hobbies is firearms. I recall a thread about a $3000 dollar 1911 pistol (that's like Rolex-money as far as those guns are concerned) when others go for 400 on the lower end and 1200 on the higher end, not including more exclusive or custom pieces.
Anyway, this 3000 dollar gun came in a flimsy cardboard box. The board it was discussed on was split between people saying "if I pay for that, I should get exclusive perks, such as a great box to keep it in, etc. etc." and on the other side, "you're paying for the gun, not the presentation box."
Both are very valid points. Now applying them to watches...
Do you care what kind of box, presentation material, etc. a watch comes in?
I think it is a luxury item, and from a marketing standpoint, people get quite excited to see a nice box, pillow, case, books and fancy holograms of authenticity, warranty cards, etc.
On the other hand, from a cost-concerning standpoint, one might wonder how much of the cost went into the watch and how much went into the perks that accompany the watch's purchase.
So I'm split down the middle, but I'd say I would prefer a watch to come with a well built, well finished box, etc. I quite like Tissot's boxing.
What do you think? Also, who has the best packaging of any brand that you know of, for curiosity sake? I know Rolexes don't exactly come in a brown paper envelope, but I'm curious what would happen to sales and reputation if they did.