The other day I was teaching a business English class and we were doing demographics. I asked for an example of a watch which a poor man would buy. Without a moment's hesitation one of my students said "Casio".
I was a bit surprised given how little you can pay for a genuinely decent watch around here....and how many you can pick up for under 100 yuan. I'd love to know just how Casio still manages to be viewed in this way, given that it produces a massive range of very well-made models up to $1,500. And how on earth do they upscale their image? Just stop making anything under a certain price? (say $350?)\
I assume (and hope) they're not in financial trouble, but it does seem very unfair that this image should stick.