I bought a sailcloth strap from Mr Sailcloth (iwantastrap) based on some forum threads.
It was a bit stiff. I slowly bent it and everything seemed fine. But the end of the strap was short and I had to make a big angle to get it under the first holder. Eventually it cracked.
I was bummed. I figured I was out of luck. On a whim, I looked up my receipt from Mr Sailcloth and sent an email telling him what happened. I did not expect much.
He replied quickly and asked for a picture. I sent one. He replied back saying he would send a new one. Furthermore, he threw in a deployant to prevent it from happening again.
Now that's customer service.
I just received it an hour ago. Love the strap now on my Superocean. Now it's ready for tubing on the Truckee River.