The Guardian: "Still ticking: the improbable survival of the luxury watch business"....
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    The Guardian: "Still ticking: the improbable survival of the luxury watch business"....


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    Pen Survival of the Swiss watch industry - Guardian article

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    Re: Survival of the Swiss watch industry - Guardian article

    Another one.

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    Re: Survival of the Swiss watch industry - Guardian article

    Quote Originally Posted by Watchbreath View Post
    Another one.
    Merged.
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    Re: The Guardian: "Still ticking: the improbable survival of the luxury watch business"....

    “The reports of my death are greatly exaggerated.”

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    Re: The Guardian: "Still ticking: the improbable survival of the luxury watch business"....

    I couldn't go through the whole thing. After a little while, all the sarcasm just made this piece of crap totally indigestible. It didn't bode well from the start, when this dude spent time describing a salt water tank and then referring to it again in the article a few paragraphs later (a "salt water shrine", I think he called it).

    But then I shouldn't be expecting greatness from an article written by this guy (maybe they didn't offer free lasagna at Baselworld and that displeased him?). I also was under the impression that the Guardian was a serious newspaper.
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    Re: The Guardian: "Still ticking: the improbable survival of the luxury watch business"....

    The most interesting thing there is reading the comments to that article and seeing that 99% of people think anyone with more than a $10 Quartz watch is either an idiot or an a**hole.

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    Laughing Re: The Guardian: "Still ticking: the improbable survival of the luxury watch business"....

    I've been called a lot worse.
    Quote Originally Posted by no name no slogan View Post
    The most interesting thing there is reading the comments to that article and seeing that 99% of people think anyone with more than a $10 Quartz watch is either an idiot or an a**hole.
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    Re: The Guardian: "Still ticking: the improbable survival of the luxury watch business"....

    Quote Originally Posted by Legion681 View Post
    I couldn't go through the whole thing. After a little while, all the sarcasm just made this piece of crap totally indigestible. It didn't bode well from the start, when this dude spent time describing a salt water tank and then referring to it again in the article a few paragraphs later (a "salt water shrine", I think he called it).

    But then I shouldn't be expecting greatness from an article written by this guy (maybe they didn't offer free lasagna at Baselworld and that displeased him?). I also was under the impression that the Guardian was a serious newspaper.
    The papers now are full of social media/trivia with reference to likes not news.
    Godan likes this.

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    Re: The Guardian: "Still ticking: the improbable survival of the luxury watch business"....

    Not a bad read. Some nonsense, but overall not bad. Few things I agree with, few I disagree with.
    While overall there is a lot of pain in the watch industry, I think the higher range of the luxury market is doing quite well. With all the pain felt at Swatch, Seiko, Citizen, LVMH, Richemont, etc - a lot of it is felt in low to mid-range price segment, where smart watches and competition, along with economic instability are crating a big problem (oversupply plus drop in demand).

    However luxury segment seems to be doing quite well. I was at Watchtime event few days ago and it was a packed house. Brands like Lange, Breguet, MB&F had big lines waiting to hear about their latest offerings. I overheard several conversations where people inquired about purchases and custom orders - with MB&F none-the-less.

    I did like this excerpt in the article:
    The show was a celebration of our mastery of timekeeping, and of the refinement and years of training that go into making objects of beauty and accuracy. But it was also a celebration of excess and superfluousness, of watches that exist merely because they can, like animal acts at a circus. Many worked on the most intricate levels to perform functions almost beyond usefulness: there were watches with a calendar that lasts 1,000 years; there were watches showing the phase of the moon in a different time zone. And then there were items such as the Aeternitas Mega 4 from Franck Muller, assembled from 1,483 components. This would announce the hours and quarter-hours with the same chime sequence as Big Ben. At its launch, it was heralded by its makers as the most complex wristwatch ever made, and a grandiose work of art.In addition to its 36 “complications” – a complication is essentially a nice gimmick – was the ability to tell the time. Another complication was that it cost £2.2m.

    And therein lies the mystery of the modern timepiece. These days, no one requires a Swiss watch to tell the time – or a watch from any country. The time displayed on our mobile phones and other digital devices will always be more accurate than the time displayed on even the most skilfully engineered mechanical watch, yet the industry has a visual presence in our lives like few others. The storefronts of the world’s big-money boulevards glow with the lustre of Rolex and Omega; newspapers and magazines appear to be kept in business largely by watch adverts; airports would be empty shells without them. The export value of the Swiss watch trade fell by 3.3% last year, due primarily to a downfall in demand from the east Asia. But it is up 62.9% compared with six years ago. In 2015 the world bought 28.1m Swiss watches valued at 21.5 billion Swiss francs.



    PS. While the article is recent, it describes events of Baselworld back in March and looks at 2015 financials. The drop-off in watch sales since 2015 has been rather drastic, so the article may not have fully caught up with the new reality yet.
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