Figured I would go ahead and open the "can of worms" further. Imagine scrolling through the channels on restless night and happening to come across shopNBC selling Omega Watches. Tauting what a bargain! Do not miss out on this one! 6 value pays! You will never see Rolex on shopNBC, this is one of the big things in my opinion that separate the two brands. Not that Omega is an inferior watch, but I feel this cheapens the brand name.
(unable to locate the exact one I saw, it was a Seamaster with tons of "bling")
There is the argument that Rolex is over priced, but it is the tactics of the "Rolex Machine" that keeps the brand name so strong. Omega could take some notes. I am NOT arguing one is better than the other, but Rolex leads the pack in branding hence the prices they fetch.