This could be just me but When I walk past a Rolex shop which I have been doing for 35 years, I now do not expect to see anything new.
Omega yes, Breightling Yes, other companies yes Rolex NO.
Back in the seventies I would drool over the same watches that are available today and the same cases, and the same technology.
What made Rolex special then was a company that innovated, that produced new and exciting models etc.,
Today I see nothing new This may be just me but where is the excitement the commitment to the future to the heritage.
I see a company that is a Swiss cash cow. There are better mechanical watches, prettier watches out there with more soul.
I would like to own a Rolex that I could be proud of, that had advanced in the last 30 odd years.
Would the founders of Rolex approve of todays very boring Directors even by Swiss standards.
Maybe I have missed something but the only thing I can remember seeing is a new green bezel.
Not bad on a 40 million pound research budget.