My watch collecting hobby is in its infancy, at best. I need your sage advice to help me mature. I have read several of these threads and there proponents and opponents for every brand of watch for multiple reasons. Tell me what you look for when you consider buying a watch outside of looks and brand - subtle preferences. In your opinion how is one watch empirically "better" than another? I refuse to subscribe to the notion that a brand name guarantees the quality of the product because I know that "high end" watches can have their shortcomings - although I have yet to plunk down the cash for that sweet, sweet Milgauss and find out for myself. I know it's a broad topic, but I'm interested in your thoughts.