Hodinkee officially endorses MVMT...
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  1. #1
    Member X2-Elijah's Avatar
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    Hodinkee officially endorses MVMT...

    Here's the article: https://www.hodinkee.com/articles/th...-and-ivory-oak

    Looks like Hodinkee is now standing strong behind MVMT's watches, and is recommending these watches to the Hodinkee readership.

    Two thoughts:

    1) Time to buy up MVMTs to benefit from the inevitable "Hodinkee Effect" resales price boom, right?

    2) I wonder just how much MVMT / Movado (which now owns MVMT) paid Hodinkee's editors for this little fluff piece.

    Edit: for those who don't know, this is what MVMT sells:
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  2. #2
    Member Hands90's Avatar
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    Re: Hodinkee officially endorses MVMT...

    Yikes.

    I like the comments that justify the actions. Hodinkee is a couple steps away from looking like Jomashop just without the discounts.

  3. #3
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    Re: Hodinkee officially endorses MVMT...

    That’s actually sad to see. For me, it takes away not only some of the Hodinkee “prestige” but also makes them look like they can be bought. Both are not good

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  5. #4
    Member ZisguyZaphod's Avatar
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    Re: Hodinkee officially endorses MVMT...

    But will they claim they're better than Rolex?

  6. #5
    Member J_NL's Avatar
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    Re: Hodinkee officially endorses MVMT...

    I actually like the design though at 41mm I think these watches are a bit large. For a change, it's also nice to see Hodinkee write about watches that the average watch enthusiast can actually pay without having to rob a bank first... I love to read about all those very exclusive Pateks, Piagets and Vacherons, but let's be honest, these are not really accessible to most enthusiasts or collectors.

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  7. #6
    Member Charlie1888's Avatar
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    Re: Hodinkee officially endorses MVMT...

    Not clicking on any Hodenknee? articles today. The ones I stumbled upon, described a plastic watch as having "gravitas" and another article was using lots of german words as "uber" "zeitgeist". Hilarious poseurs.

    Can't take them seriously.

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  8. #7
    Member iuprof's Avatar
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    Re: Hodinkee officially endorses MVMT...

    I only visit Hodinkee for the Talking Watches videos which I really like.
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  9. #8
    Member ZisguyZaphod's Avatar
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    Re: Hodinkee officially endorses MVMT...

    Quote Originally Posted by Hands90 View Post
    Hodinkee is a couple steps away from looking like Jomashop just without the discounts.

    OT but I had to share this from Jomashop.

    Jomashop sells 'psycho' watches!


  10. #9
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    Re: Hodinkee officially endorses MVMT...

    I have some young folks at my office that are into MVMT watches. I think this new generation is ok with luxury appearance without the luxury. One of these guys is getting engaged and is buying his girlfriend a big fat moissanite engagement ring. They just don't care.

  11. #10
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    Re: Hodinkee officially endorses MVMT...

    Good for them. Anytime you can get the next generation to strap on something other than a smart watch is a win for the entire watch industry in my book.

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