That’s actually sad to see. For me, it takes away not only some of the Hodinkee “prestige” but also makes them look like they can be bought. Both are not good
I actually like the design though at 41mm I think these watches are a bit large. For a change, it's also nice to see Hodinkee write about watches that the average watch enthusiast can actually pay without having to rob a bank first... I love to read about all those very exclusive Pateks, Piagets and Vacherons, but let's be honest, these are not really accessible to most enthusiasts or collectors.
Not clicking on any Hodenknee? articles today. The ones I stumbled upon, described a plastic watch as having "gravitas" and another article was using lots of german words as "uber" "zeitgeist". Hilarious poseurs.
Not clicking on any Hodenknee? articles today. The ones I stumbled upon, described a plastic watch as having "gravitas" and another article was using lots of german words as "uber" "zeitgeist". Hilarious poseurs.
Über actually means something completely different in German than how most people colloquially use it. I have not read the article you referenced, but I can validate your sneering due to their probable incorrect usage of German.
I have some young folks at my office that are into MVMT watches. I think this new generation is ok with luxury appearance without the luxury. One of these guys is getting engaged and is buying his girlfriend a big fat moissanite engagement ring. They just don't care.
Good for them. Anytime you can get the next generation to strap on something other than a smart watch is a win for the entire watch industry in my book.
I read the article. He didn't endorse the whole line. Just the Arc watches - and only from the standpoint that they are good value for an automatic movement watch. That's the way I took the article.
Same here. I also didn't think Hodinkee endorsed the brand, but one author gave his opinion.
I like the design and I think they are good looking watches. While they don't appeal to me beyond their looks (given the other options), I'd buy one for someone to whom they appeal.
Writing an article is an endorsement now? He talks about how it is a good gateway for people to get into the hobby and even says who he believes the target audience is.
Writing a positive article about a brand with infamous marketing and pricing practices without mentioning any of that, and without mentioning some obvious downsides that everyone can see with MVMT... yes, that's endorsement.
Moreover, MVMT is known to buy favourable reviews and recommendations from a number of youtube and instagram "style influencers". For example, see this infamous video, featuring exactly the watches Hodinkee just praised:
With this article, Hodinkee* has not shown any difference, and they have kept back any honest commentary that any in-the-know watch people would have regarding the design, build quality, and specifications.
*- yes, Hodinkee. The article has one author, sure, but that author is a long-time Hodinkee editor, and by having the article on the website, it explicitly has the appearance and backing of the entire Hodinkee team. As long as the author is writing for Hodinkee, on Hodinkee website, and is employed by Hodinkee, then said author does in fact represent Hodinkee.
Yeah, reading the article, the tone is positive but a little patronizing. That’s not uncommon for them when they move under their usual price bracket.
When I first saw these watches, I thought they looked surprisingly OK for l being MVMT - although a little bland. I would not get them, there are so many more interesting watches for that money. Any review like that (sponsored or not) should not be the only basis for an informed purchase, just an additional data point.
Should we really care that much about all of this? It's like and editorial in a newspaper, sometimes you agree with what is written, sometimes you don't. That to me is all there's to this.
No worse, I suppose, than a certain WTWRN ('website that will remain nameless') basically reposting advertising copy for a watch that realigns your magnetic field in tune with the earth's essential elements, or some nonsense like that. Everyone has their price, clearly.
I almost gasped when I saw this article on there but after seeing the pieces, and reading the article, they're not terrible. They're someone comparable to the Bambino in a way. And they have a semi-respectable movement, maybe a little overpriced though. To me it just boils down to the way MVMT is branded and marketed, as just a fashion object with no meaning behind it.
I would never buy one because there are way better options for that price range, and they're just not for me. But it is cool to see them offering automatics that may get people more interested in higher end or even other brands at the same price point.
I feel I've done this with watches for over 40 years... I'm not defending MVMT or Hodinkee, but this is sort of the point underneath vanity items, like fashion and jewelry.
And I'm happy to see Movado continuing to do things with the MVMT name, for the investor's sake at a minimum. Nothing worse than selling your company to someone and they let it go to crap. Movado has their head on a swivel, and putting up material on Hodinkee is a smart move.*
* Objectively speaking. Subjectively speaking, never in a million years would I wear either brand (I'm not in their target demographic), but I do appreciate savvy marketing and business moves. And hey, even "bad press" is press... After all, it's got a small corner of WUS up in arms, right???
EDIT: You guys are wizards - look at what you've done to their stock! LOL!
Has hodinkee ever really been a thing though? And by thing, I mean a 'thing' that wis/wus would endorse or find steeping in bonafides? I've always found them over-priced in all modes. Gimmicky. Some Good articles, a little 'tmz'y' re celebrity collections. They have some grossly-overpriced Hodinkee-edition watches, naturally they've endorsed the pleb-beloved-mvmt -- is that surprising? I'll take some of the articles, leave the rest.
I've already had 3-4 conversations with people who've come up to me and said things akin to "yo you wear watches without batteries, right?" or "I heard of watches that don't need batteries," and I really have to imagine that brands like Shinola and MVMT are responsible for those neophytes asking those questions. So I really can't hate/complain.
Weall know of good substance comes from the likes of hodinkee and worn and wound, but they are(for 100% understandable reasons) driven solely by profit. They provide us with zero objective opinions. They push products that benefit themselves and their friends. Use them for the information about releases. Ignore reviews and suggestions. Buying from them is just not something I'm interested in supporting.
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