No, it's not a new watch brand or model...
For something totally unrelated at work, I ran across a reference to the Horologium Supercluster. It's a group of galaxies that form a supercluster of galaxies between 700mn and 1.2bn light years away, 550mn light years across and has a mass of around 10^e17 solar masses. It's in our southern hemisphere, around -60° declination. It includes the object Abell 3266, the largest "ball of fire" around, a mass of gas larger than 3 mn light years that masses billions of solar masses and is moving at 750 km/s. Temperature? around 100 million degrees.
The Horologium Supercluster is actually named after a watchmaker, Christian Huygens. He invented the pendulum clock, and there is a constellation bearing his name, so designated in the 17th century by Nicolas Luis de Lacaille, a French astronomer who was one of the first cataloguer of stars in the southern hemisphere (who died of gout!).
The supercluster is in this constellation, hence the name.
This has been your completely useless watch-related trivia of the day, brought to you by the good folks at WUS.