Very often do I hear the supposed top three, mainstrem Swiss wach manufacturers be referred to as the holy trinity. My horological knowledge is limited and fogged by the exessive marketing which the industry is subject to, but I still just cannot bring myself to agree.
Vacheron - supposedly an old brand with history and liniage and so on and so forth, however I am to undesrstand they used Jaeger LeCoultre movements of the shelf for some of their watches (overseas), while modifying and/or using JLC eubaches/movements for other wathes. They also do not pass an opportunity to tell us how this line of watches relates to that great explorer, and this line comemorates [:insert marketing line/]. Don't get me wrong, JLC is magnificent, but how can VC be rated above it if it buys movements from JLC.
Audemars - yes, they make some nice watches and admirable complications (almost none of which I would personally spend my pennies on). In reality though, the company seems to stay afloat thanks to the bloated, cerial box-like watches (royal oak offshore), which loosely resemble the shape of the fine watch which the Royal Oak is. On practice, looking more like the disgusting watches Hublo feeds to the iditots stupid enough to buy them. This hardly seems worthy of a company which is called "high end" and even more so a part of the "holy trinity".
What do you think???
In my opinion, after Patek, comes Jaeger LeCoultre. A company which quitley makes some of the best, most beautiful and complex movements, without blowing their own horn with bloated marketing and about supposed history and liniage. For that matter, Girard Perreguax would also be considered just as "holy" as the "holy three" (or at least the two of the ones mentioned) in my books.
What is your opinion?
Are companies relying on watches like ROO, and companies outsourcing movements worthy of the title "holy"?
Who are your "holy three" Swiss watch makers and why?