How long does it take to develop a watch?

Thread: How long does it take to develop a watch?

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  1. #1
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    How long does it take to develop a watch?

    Hi everybody! I ask this quesion because Sea-Gull have supposedly been developing a dive watch for at least a year. Presumably they are not designing a brand new movement to power it, and Sea-Gull is a massive and advanced watch manufacturer who can do everything inhouse and do not have to rely on potentially unreliable outside suppliers.

    So, are they dragging the chain? Or would you expect it to take this long?

  2. #2
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    Re: How long does it take to develop a watch?

    With some, the time it takes to warm up the copy machine.

  3. #3
    Member Tragic's Avatar
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    Re: How long does it take to develop a watch?

    Quote Originally Posted by Watchbreath View Post
    With some, the time it takes to warm up the copy machine.
    Yeah I was gonna say how long does it take to browse Longio's catalogue?
    I'd think a huge company like Seagull could easily design and produce a new watch in less than 6 months.
    Just conjecture on my part obviously.
    "Time is the school in which we learn. Time is the fire in which we burn."

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  5. #4
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    Re: How long does it take to develop a watch?

    Maybe the delay is caused by the construction or addition of new machinery?
    A Diver need a more massive case etc, and the (few) Seagulls I have seen have a slim case?

  6. #5
    Member dnslater's Avatar
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    Re: How long does it take to develop a watch?

    I know nothing about the industry, but car manufacturers can retool and design/manufacture a new model in 2 years, although it often takes much longer. Seems like the watch industry could do it in a few months.

  7. #6
    Member liam2051's Avatar
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    Re: How long does it take to develop a watch?

    R&D does take an awful long time in alot of industries however have you thought that they could be playing a PR game, get the market excited and you can potentially create more impulse buys....

  8. #7
    Inactive Isthmus's Avatar
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    Re: How long does it take to develop a watch?

    I would say that it varies considerably depending on the watch. some companies use entirely off the shelf components with minimal modification. they just buy comoponents they already know will fit from different suppliers and have them assembled. In that case, I can't imagine that it takes more than a few weeks to design the final product.

    On the opposite end you have the haute horology pieces that are essentially mechanical art. The more elaborate and complex ones can take years to design and perfect.

  9. #8
    Member lysanderxiii's Avatar
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    Re: How long does it take to develop a watch?

    Designing, making, creating...

    These are different things.

    To design a watch case probably take about a week or three.

    To make a case from alump of steel takes a hour or so on several machines.

    But, before you start, you have to know what you want the case to look like when you are done, you have do your research to find out how big is it to be? Is 45mm too big? Is 40mm too small. These are the artisic elements to be considered, this process can take a while, especially if the artist creating the case and the guy funding the operation disagree on what a good looking case looks like.

    All this is very true if you do not want the new case to look like a copy of an existing case...

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