We talk about the aesthetics, materials, functions, accuracy and value of watches. These are all important to us when deciding which watches to buy and wear. But I was interested in where the brand fits in the list of priorities for you? Would you buy a watch for its look, even if you have never heard of the brand? Or would you buy a watch from a renowned brand, even if you weren't 100% sold on the design?
You can take brands to mean history, style or social perception, though I'm more interested in hearing about the last one.