...and I want to say that smartwatches will be great for us, because MANY people that didn't wear anything on their wrists FOR YEARS (especially the younger generations), will use something now.
Our industry has a TOTAL POWERFUL FEELING (that a smartwatch can't give you, sorry).
It can give you information, whatever.
But can't make you feel like we feel with our watches. (maybe some hardcore apple fans - but they will disappear as time passes, because their cult was too connected with Jobs).
That's our differentiation.
That's how we are going to attract more attention.
Watches are amazing.
Watches are art attached on our wrists.
Everything will be fine!
That's what I have to say about the new Apple watch release.
Their product got better and will get better - technologically - with time.
But they don't have that THING a mechanical watch has.
PS: That fake dial that the smartwatch has, trying to copy a "normal watch". OH MY LORD.
It is unpleasant as it can be.
It is like if they put fake colour lenses in everybody and expected to look good.
IT DOESN'T. BIG TIME.