I'm referring to the "Chr. WARD / London" logo on the watch face. It looks like something that should be on the side of a ladies' handbag.
I think it detracts hugely from the dial design, especially on the diving watches like the Makaira.
If anyone from Chr. Ward is reading this - and I suspect they do have someone that searches for and reads forum discussion about the brand, as it's a part of modern marketing savvy - here's one potential customer who likes your product but is hesitant to pull the trigger because of the logo. Just some food for thought.