Just a quick story:
I was at a wedding recently and the bartender had on a Submariner. I had a moment when he wasn't busy so I asked him about his watch.
He told me that, as a young kid, he always knew the watch he wanted to own and wear. And when he had saved up enough money, he went into an AD and slapped down the money.
He said that it has been, and always will be, his only watch and he will never part with it.
I asked him if he minded if I took a picture of his watch and he seemed thrilled and flattered. I took one under the tent and one out in the light.
Just a cool moment for a watch enthusiast.