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  1. #11
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    Re: Introducing Swiss Watch Company

    Also not keen on the name (although SWC isn’t AS bad) or logo. This watch is far too large for me in diameter and thickness. The hands are a smidge too short too.

    The rest of the specs look good, and I like how you’ve matched the lume to the colour scheme. Bracelet looks great, and the overall design is very sleek

    I like the backstory, and the fact it was founded the year I was born. It will be interesting to see what else you have in the pipeline without this logo (which completely kills this for me) and in a more moderate size. Do you have any plans to go under 40mm?


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  2. #12
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    Re: Introducing Swiss Watch Company

    Quote Originally Posted by SethThomas View Post
    I really like the bezel design. Especially in blue. Adds a nice texture to an otherwise tried and true design.

    Way too big though. 48mm 9 to 3 with that broadly sloped crown guard is not just big, but enormous. What is the Lug to Lug on this (its not in your press release above)? If it is 50mm or under it can be still manageable to the masses.

    Any pictures of the buckle? I really like the bracelet's look
    I am happy to hear that!

    The lug to lug comes in at exactly 49.6mm so it does wear quite a bit smaller than the sizing would suggest. I'll attach a photo of it on my 7" wrist.

    I'll also attach a photo of the integrated buckle. The bracelet is definitely one of the most liked parts of the design!

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  3. #13
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    Re: Introducing Swiss Watch Company

    Quote Originally Posted by Rugbyboy96 View Post
    Also not keen on the name (although SWC isn’t AS bad) or logo. This watch is far too large for me in diameter and thickness. The hands are a smidge too short too.

    The rest of the specs look good, and I like how you’ve matched the lume to the colour scheme. Bracelet looks great, and the overall design is very sleek

    I like the backstory, and the fact it was founded the year I was born. It will be interesting to see what else you have in the pipeline without this logo (which completely kills this for me) and in a more moderate size. Do you have any plans to go under 40mm?


    Sent from my iPhone using Tapatalk
    Thank you for the feedback! And I have a brother that was born around the same time that we will bringing on board for our next model. He currently lives in Switzerland and will be handling all of our finishing work going forward.

    Our next model will come in at 41mm and will be completely different from our dive watch. We are still debating on whether to leave the logo on the dial though and it will depend a lot on what our current customers have to say.

    As for something under a 40mm we have a dress watch in the works that will come in under 40mm but it won't be announced until likely the summer of next year.

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  5. #14
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    Re: Introducing Swiss Watch Company

    I like the design, I like the vibe, I like the specs and I like the fact that your dad has an established history in the industry. 44mm is a bit too large for me, but I’ll be excited to see where you guys go from here. I’ll admit to not loving the name, but it’s certainly not a deal-breaker for me. A move toward a “logo only” dial would be a big plus.

    On a side note, I love discovering brands I’m not familiar with. Maybe I fall in love with something right off the bat, maybe I don’t. Regardless, it makes the industry a lot more exciting. Always a positive in my book. I wish you guys the best of luck and look forward to seeing what you come out with next.
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  6. #15
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    Re: Introducing Swiss Watch Company

    There is one pictured on its crown and "a watch on its crown, is upside down."
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  7. #16
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    Re: Introducing Swiss Watch Company

    I feel like the price is too low...it feels scammy

    like if this was a $1,500 watch I'd be ok....nice, the specs def make it a good bang for your buck. But at $450, I can't help but wonder what the catch is...because the math just doesn't make sense for you to be able to offer al that for a price that low.

    Free world wide shipping is $100

    SW200 standard grade movement with no decoration...another $100

    Case that is waterproof to 1000 feet? Another $100

    Bracelet? Another $50

    Dials, Superluminova, AR coating etc...another $50

    "Swiss made" assembly and prototyping and boxes etc...another $50.

    So where is the profit? Just feels fishy.

    Throw in the scam sounding company name, and all kinds of red flags start going off.
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  8. #17
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    Re: Introducing Swiss Watch Company

    Quote Originally Posted by Zeroedout View Post
    I like the design, I like the vibe, I like the specs and I like the fact that your dad has an established history in the industry. 44mm is a bit too large for me, but I’ll be excited to see where you guys go from here. I’ll admit to not loving the name, but it’s certainly not a deal-breaker for me. A move toward a “logo only” dial would be a big plus.

    On a side note, I love discovering brands I’m not familiar with. Maybe I fall in love with something right off the bat, maybe I don’t. Regardless, it makes the industry a lot more exciting. Always a positive in my book. I wish you guys the best of luck and look forward to seeing what you come out with next.

    I'm happy to hear that! We've shown off the dial of our next model to a few of our customers and it has been nearly unanimously decided that the company name should be left off the dial. So you are in good company!

    We are still relatively unknown and likewise always enjoy meeting new people within the community. New brands coming into the space is a double edged sword. Those that create quality timepieces drive other to up their game, but you do have a lot of companies taking pre made pieces and selling them as their own which alienates the community a bit. Overall I believe it to be a net positive though and look forward to what the future brings to the industry!
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  9. #18
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    Re: Introducing Swiss Watch Company

    Hello JRoem,

    Always nice to hear from microbrands trying to appeal to the watch hobbyist crowd. I have one question:
    Are you related at all the old Swiss Roemer watch company?

    Here are my comments for your dive watch:
    * I have found there is lots of excitement around here when companies release slightly smaller dive watches such as 38-39mm in diameter and 44-46mm lug to lug
    * Overall, I think it is an attractive design, feels like a Seamaster which I think was what you were going for
    * I agree with the name on the dial - full name is too much. SWC would be fine (and I think you can still label your products as that even if the company name has not formally changed yet)
    * The patterned square in the middle of the dial I find a little odd - I think any dial texture or pattern should take up all of the dial
    * The second hand should be longer so that it actually touches the indices of the minute track
    * DATE WINDOW THE SAME COLOR AS THE DIAL - so many brands just do white date windows for all watches but watch collectors give nothing but praise to companies that match the date wheel to the dial color! The numbers of course, would need to be white.

    Finally, you may or may not care but you did mention your background in making watches for first responders.
    I'm currently looking for a field watch and there is a brand called Bertucci that makes some great quartz watches. However, they don't offer any solar quartz watches. If you could make some solar quartz field watches, I would be VERY interested in that but I can only speak for myself.
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    "So if, nothwithstanding the association with conspicuous consumption, owning a mechanical watch really makes you happy, then fine, buy that $500 microbrand, or even the $1500 Longines. I'd find it hard to justify going above that" ​
    - Professor Peter Singer to the watchuseek forums re: the ethics of watch collecting

  10. #19
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    I don’t know I would probably opt for the Certina diver with the powermatic 80, and better bracelet, for $575.

  11. #20
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    Re: Introducing Swiss Watch Company

    Quote Originally Posted by erdini View Post
    I feel like the price is too low...it feels scammy

    like if this was a $1,500 watch I'd be ok....nice, the specs def make it a good bang for your buck. But at $450, I can't help but wonder what the catch is...because the math just doesn't make sense for you to be able to offer al that for a price that low.

    Free world wide shipping is $100

    SW200 standard grade movement with no decoration...another $100

    Case that is waterproof to 1000 feet? Another $100

    Bracelet? Another $50

    Dials, Superluminova, AR coating etc...another $50

    "Swiss made" assembly and prototyping and boxes etc...another $50.

    So where is the profit? Just feels fishy.

    Throw in the scam sounding company name, and all kinds of red flags start going off.
    I get what you are saying, but I can assure you we are making a profit. It isn't enough to afford selling through a third party, but it is plenty for my dad and I. Also I think $1,500 is far too high for a new brand on their first model. I would say that our quality would be fairly priced up to $800. Higher than that and I would feel we were over priced.

    Also we go directly to the manufacture and do not use any third parties to facilitate our manufacturing (something my dad goes into more depth on in this podcast). Also we pay FAR less (as does every other brand) than what you have listed. For example our average shipping cost is $20-$50 with DHL Express.

    Regardless of that though, the most common feedback we get when we deliver a watch is that it looks far better than expected. Having our price as low as we do can be viewed as a negative as you have stated but it is a price we are comfortable with. It also builds brand loyalty as our customers know they are getting far more than what they pay for.

    You aren't the first to bring this up though so I understand your concern.
    Last edited by JRoem; September 24th, 2019 at 07:14.

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