INVENTING new cool watch NAMES - What would you choose?
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  1. #1
    Member Chronopolis's Avatar
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    INVENTING new cool watch NAMES - What would you choose?

    If you were starting a brand, what name would you choose?
    You should specify: Tool watch vs. Dress watch. What's good for one doesn't always work well for the other. Example: TAWATEC, TRASER, LUMINOX, etc.

    While it makes sense in some cases to use your own name - an many companies do - it can also seriously backfire if it doesn't have the right ring to it.
    "Nationalities" seem to be a factor: Smith? Jones? I don't think so.
    French? Even worse: tainted forever by crappy Chinese shroom brands. Duboule, Rousseau, etc. Ugh.
    German? Well, some Chinese brands have started to pee on those too.
    It seems that somehow, Italian names have not yet been made foul by said shrooms. Matter of time I suppose.
    Last edited by Chronopolis; August 26th, 2011 at 17:35.
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    Re: INVENTING new cool watch NAMES - What would you choose?

    Some contrived names can be a bit dreadful as they're meant to create an olde-worldy image, such as Steinhausen, Stauer, etc. I am waiting for one called "Ricardo Testa" to turn up!
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    Re: INVENTING new cool watch NAMES - What would you choose?

    Quote Originally Posted by Chronopolis View Post
    "Nationalities" seem to be a factor: Smith? Jones? I don't think so.
    I'm guessing by Smith you don't mean the famous Roger W. Smith?

    Whats your opinion on Daniels, as in George Daniels?

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    Member lotsofstufftogo's Avatar
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    Re: INVENTING new cool watch NAMES - What would you choose?

    Funnie thread I like TSIUT it has nothing to do with watches and Id love to see people try to pronounce it. By the way TSIUT is the model of a Sans Digital hard drive enclosure.
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    Re: INVENTING new cool watch NAMES - What would you choose?

    When a WUS member started up his watch business he decided to go for "Vickers Watch Company London" which I really liked

    Name:  VickersWatchLondon.jpg
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    I'd like to see a comeback of "Excelsior Park" (for chronographs of course). CORVAIR would be a nice new brand name.
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    Member Chronopolis's Avatar
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    Re: INVENTING new cool watch NAMES - What would you choose?

    It is true that some names that would not fly today have come to occupy a place of honor and veneration due to their heritage and excellent calibre of work, Roger W. Smith being one of them.
    Can you imagine an upstart named 'International Watch Company'? Fuggedaboudid. DOA.

    It seems that because of the competition within the industry, and a drastic increase in consumer demands, more companies now have to tailor an image even before they get started. I mean, once you pick a name like TAWATEC, you're stuck doing tool watches. Forever. In that sense a watch name functions like a band name: The Beatles? You can whichever way, but Metallica? You've pigeonholed yourself.

    Quote Originally Posted by Spit161 View Post
    I'm guessing by Smith you don't mean the famous Roger W. Smith?

    Whats your opinion on Daniels, as in George Daniels?

    cheers,
    Jake.

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    Member lotsofstufftogo's Avatar
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    Re: INVENTING new cool watch NAMES - What would you choose?

    Deep Blue is a cool name too, but once you choose that name youre stuck doing Dive watches.
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  9. #8
    Member Spit161's Avatar
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    Re: INVENTING new cool watch NAMES - What would you choose?

    Personally, I like the name "Bremont".
    The brothers, Nick and Giles, named it after the owner of the field that they had to make an emergency landing, whilst flying their plane, in.
    Interesting story, and unique name.

    cheers,
    Jake.
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  10. #9
    Member Chronopolis's Avatar
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    Re: INVENTING new cool watch NAMES - What would you choose?

    That IS a nice name. For the reasons cited... and more. It's one of those names that can go in any direction. And yet, not too stuffy, or pretentious, or contrived.

    But what about NEW names - if YOU had to invent one?


    Quote Originally Posted by Spit161 View Post
    Personally, I like the name "Bremont".
    The brothers, Nick and Giles, named it after the owner of the field that they had to make an emergency landing, whilst flying their plane, in.
    Interesting story, and unique name.

    cheers,
    Jake.

  11. #10
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    Re: INVENTING new cool watch NAMES - What would you choose?

    I quite like Russian watch names from the classic period: sure they were actual Russian words but to non-Russian speakers they have that "otherness" coolness. For instance, Poljot means "flight", Pobeda means "victory", Slava means "glory", Zaria means "dawn", Luch means "(light) ray", Molnija means "lightning" etc. In English they somehow won't work as well.

    Apart from that, a brand with a person's name can work both ways. Some are indeed the same going concern as established by the founder whose name is on the dial, some are "revivals" for the sake of apparent heritage, but some are totally bogus. I sure hope nobody has registered "George Daniels"... and then use it on crappy watches.

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