Yep, I went into a local Costco store last night (a big U.S. membership chain that sells stuff you don't need in Jabba the Hutt sized packages for no cheaper than you can get anywhere else).
There was a brand new IWC, I'm pretty sure it was the Ingenieur Auto limited edition (3233) for $5999.00, right next to a Cartier Pasha Seatimer chrono for $7999.00.
These were surrounded by fine specimens from those well-known collector firms: Tommy Bahama, Gucci, "Valentino" and Invicta. On the other side were a couple of G-Shocks and Citizens.
Maybe the only thing I should have been surprised about was that the IWC and Cartier didn't come in a 3-pack...!