JLC = Best
VC, PP, AP = Really good
Omega = Okay
Rolex = I love their watches, but not their logo
Vacheron Constantin Overseas
JLC Deep Sea Chrono
Breguet Marine Grande Date
Tudor Black Bay Black
Omega Speedmaster 3570.50
Honestly, I loathe Orient's logo. It's so bland and generic, it cheapens many really nice watches in their collection.
Omega Planet Ocean 2500C
Christopher Ward C60 Trident
Eterna with the cool mid-century European font and 5 ball bearing logo.
To me, it is restrained, nostalgic and very Swiss and reminds me of that golden age after WWII and before the quartz revolution.
Now: Rolex Explorer II ref. 1655, ca. 1971, Rolex Milgauss (black) ca. 2008, IWC GST Aquatimer (titanium) ref. 3536, ca. 1999, Omega dress watch (601 movement, 1960s, bought in 1966)
Gone baby gone: Rolex Submariner ref. 5512, Rolex Submariner ref. 5513, Rolex GMT Master, Rolex Datejust, Rolex Air King (1st 'nice' watch), Hamilton Tank (10K vintage), IWC Mark XII ca. 1998,
IWC Compass Watch ca. 1980 ref. 3510, JLC Memovox (ca. 1965), Omega Moonwatch (30th anniversary), Omega Seamaster (552 movement, 1960s), Omega Seamaster Multifunction, Seiko Marinemaster 300m ref SBDX001 (2007), UTS 500m (platinum dial)
One of my favorites, Ω Hippocampus:
Christopher Ward's new logo really bothers me and pretty much ruins the whole brand for me.
This logo sucked. The two doesn't even look right together.
This is way better. They should just stay simple.
You know the logo isn't working for them when they not use it on watch dial often.
Ulysse Nardin has successful logo branding to me. As an Asian, I remember the time when I not know a lot about watches brands but the logo anchored in my mind vividly.
Also I like Seiko logo a lot. To me, the logo itself does not feel low-end or cheap. It looks modern, futuristic consider it is using serif typeface.
On the other hand. Grand Seiko logo is terrible. I feel they are trying too hard. Instead luxurious feel, it looks like gangster tattoo. Compare the two, the original logo appear more high-end and successful.
I believe in Grand Seiko product and love Seiko but I have low tolerance to the double logo treatment on one Grand Seiko watches dial. Why do I need to read Seiko two times on my watch? These are my opinion of course.
Last edited by wuyeah; January 3rd, 2013 at 09:04.
I really dig the original Heuer logo, like the one found on the Jack Heuer 80th birthday carrera.
I like Omega's logo best and Orient's least.
Here is seven pages of opinionated goodness on the same subject for your bedtime reading:
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