I see so many people refuse to get a watch just because it is common and not because the watch isn't good.
My brother was complaining that in Singapore, every one and their grandfather wore some form of Rolex Submariner.
One of the greatest and most iconic watches IMO
Many here would refuse to wear an Omega or Rolex simply because it is a "default" choice by non-WIS.
How far would you go to demonstrate your uniqueness?
Would you avoid a really good watch simply because it is common?
In cultures like Japan, Louis Vuitton is popular not because you would stand out having one. It is popular because it allows you to be part of the herd.
This is partially why Grand Seiko doesn't give itself a whole new brand.
That is why even the Emperor has a Toyota.