I was out the other day and was looking at the Timex display to kill some time while waiting for my wife and was really struck by some of the stuff they're producing particularly in the expedition line. There are what I'd consider some really nice looking watches. With most being under $100 the quality is obviously not where it needs to be, but some of the designs certainly are.
If they were to sturdy up their cases a bit and up the WR to 100M I would definitely start to look at adding one of these. They also for reasons I don't understand are often "crown challenged", with them being way too small and to my eye it ruins the overall look.