I like Rolex. I do want the new larger Date Just, and President, but.......... as much as i like the watch and think they look awsome, i just dont feel they are worth the price. The DJ at 9k, and the president at 30k. When i think of the more exclusive watches i can get instead of a mass produces Rolex, I freeze up at the store and dont buy. It is not the price per se, it is value compare to what i couyld get for the $$. Instead of the datejust, i could get an awsome GO, or 2 Panerai, etc..... Instead of a President, I could get world class. So Rolex, keep your prices where they are, but instead of buying your product, you are making me put too much thought into my percieved lack of value. Does Rolex know what other watches 10k or 30k could buy?