I think I’d be depressed too if I had tattooed so much ink on the back of my hands. Nonetheless, this is the debut advertising campaign for new Swiss start-up brand Bomberg Watches. And starting up in a super competitive market is never easy.
Achieving stand out is a must, and these confidently moody and macho posters, not to mention the powerful and brooding looks of the meaty watches certainly make a statement. Bomberg is all about quality build, and plenty of metallic muscular heft. Or as BOMBERG themselves describe it;
BOMBERG is born of rock-solid roots and a cast-iron tradition; powerful, relentless and fearless. No room for compromise – the rebel spirit runs red in our veins. We’re kicking conventional to the kerb with muscular design, sleek industrial lines and standout style with a resolutely male attitude.
So Bomberg really hopes that this is more than just another launch of another line of bland lifestyle timepieces, and instead a new philosophy in the creation of timepieces and the story behind those who wear them.
The brand will be introducing three of its lines in Mexico, Colombia, Venezuela and Panama, with a planned roll-out to several countries in the rest of Latin America, the Middle East (UAE, Saudi Arabia), Asia (Japan, South Korea, Singapore, Malaysia, Thailand, Indonesia) and Europe (Switzerland, Germany, Austria, UK, France, Italy, Spain, Turkey) throughout 2013.
The Bomberg Collection
Rugged stainless steel design, distinctive pattern and a wear-anywhere style. The collection comprises 16 timepieces, available with both chronograph and automatic movements in either 44mm or 39mm stainless steel or PVD coated cases, a variety of dial and band colour options, and either Miyota OS25 Chronographs with retrograde 1/20 sec or Miyota 8215 Automatic movements. All models have screwed down case backs, mineral crystals with anti-reflective sapphire coating, luminova, and 100m water resistance. Prices range from $625 to $695
The Semper collection features 14 watches with 42mm or 39mm stainless steel, brushed Rose Gold, or PVD coated cases and Miyota OS21 Chronograph movements across the board. These watches feature a telemeter scale, a feature that can be used to time the distance of lightning. There’s also a tachymeter. A Neo-classic look with a contemporary twist and a vintage heart. The watches come in a choice of stainless steel, gold or black sandblasted watch cases with mineral crystal face with a range of face colours and contrasting telemeter and numbers. Prices range from $495 to $580.
The 1968 Chronograph models place the crown and pushers on the top. This design was known as the “Bullhead” and was popular in sportier watches of the late 60s and early 70s. Cutting edge, slick black look with smooth, burnished lines and a striking asymmetric watch case. The collection comprises 22 timepieces, available with both chronograph and automatic movements.
Bomberg will be hoping to make a big impression at Baselworld next month, you'll recognise them by the tattoos.
Visit the Bomberg website