Kicking convention into the curb: Bomberg Watches
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  1. #1
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    Kicking convention into the curb: Bomberg Watches

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    I think I’d be depressed too if I had tattooed so much ink on the back of my hands. Nonetheless, this is the debut advertising campaign for new Swiss start-up brand Bomberg Watches. And starting up in a super competitive market is never easy.

    Achieving stand out is a must, and these confidently moody and macho posters, not to mention the powerful and brooding looks of the meaty watches certainly make a statement. Bomberg is all about quality build, and plenty of metallic muscular heft. Or as BOMBERG themselves describe it;

    BOMBERG is born of rock-solid roots and a cast-iron tradition; powerful, relentless and fearless. No room for compromise – the rebel spirit runs red in our veins. We’re kicking conventional to the kerb with muscular design, sleek industrial lines and standout style with a resolutely male attitude.


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    So Bomberg really hopes that this is more than just another launch of another line of bland lifestyle timepieces, and instead a new philosophy in the creation of timepieces and the story behind those who wear them.

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    The brand will be introducing three of its lines in Mexico, Colombia, Venezuela and Panama, with a planned roll-out to several countries in the rest of Latin America, the Middle East (UAE, Saudi Arabia), Asia (Japan, South Korea, Singapore, Malaysia, Thailand, Indonesia) and Europe (Switzerland, Germany, Austria, UK, France, Italy, Spain, Turkey) throughout 2013.

    The Bomberg Collection

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    Maven

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    Rugged stainless steel design, distinctive pattern and a wear-anywhere style. The collection comprises 16 timepieces, available with both chronograph and automatic movements in either 44mm or 39mm stainless steel or PVD coated cases, a variety of dial and band colour options, and either Miyota OS25 Chronographs with retrograde 1/20 sec or Miyota 8215 Automatic movements. All models have screwed down case backs, mineral crystals with anti-reflective sapphire coating, luminova, and 100m water resistance. Prices range from $625 to $695

    Semper

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    The Semper collection features 14 watches with 42mm or 39mm stainless steel, brushed Rose Gold, or PVD coated cases and Miyota OS21 Chronograph movements across the board. These watches feature a telemeter scale, a feature that can be used to time the distance of lightning. There’s also a tachymeter. A Neo-classic look with a contemporary twist and a vintage heart. The watches come in a choice of stainless steel, gold or black sandblasted watch cases with mineral crystal face with a range of face colours and contrasting telemeter and numbers. Prices range from $495 to $580.

    1968

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    The 1968 Chronograph models place the crown and pushers on the top. This design was known as the “Bullhead” and was popular in sportier watches of the late 60s and early 70s. Cutting edge, slick black look with smooth, burnished lines and a striking asymmetric watch case. The collection comprises 22 timepieces, available with both chronograph and automatic movements.

    Bomberg will be hoping to make a big impression at Baselworld next month, you'll recognise them by the tattoos.

    Visit the Bomberg website
    Last edited by Michael Weare; March 30th, 2013 at 00:57.

  2. #2
    Member brashboy's Avatar
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    Re: Kicking convention into the curb: Bomberg Watches

    Well I like them just fine!

    Ignore that model with the painted-on tats behind the curtain.

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    Re: Kicking convention into the curb: Bomberg Watches

    Great Guy pic. Horrid watch faces. I'm not stupid. I see the 'Red Herring' I'm not buying. Seen that with Nixon too. Great Ads. Horrid watch quality. If I want a Fossil, I can buy a Fossil ;)
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    Re: Kicking convention into the curb: Bomberg Watches

    Interesting. Interesting, but not attractive. And that's a lot of money to pay for quartz chronographs and 8215s.
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    Re: Kicking convention into the curb: Bomberg Watches

    Mineral crystal and OS21 for $485?

    I like the looks of some of them, and wish them luck but...Yikes!
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  7. #6
    WnS
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    Re: Kicking convention into the curb: Bomberg Watches

    If this is "kicking convention into the curb", then what is Hublot or Graham watch doing?
    Perseus, zephyrnoid and Tragic like this.
    I'm content with my watch collection

  8. #7
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    Re: Kicking convention into the curb: Bomberg Watches

    If Tissot can provide sapphire at $400, this company should too.

    The watches don't do much for me, neither classic nor a fresh style.

    Your text reads a bit grandiose and further turns me off to the watch.
    Perseus and WnS like this.
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    Re: Kicking convention into the curb: Bomberg Watches

    "BOMBERG is born of rock-solid roots and a cast-iron tradition; powerful, relentless and fearless. No room for compromise – the rebel spirit runs red in our veins. We’re kicking conventional to the kerb with muscular design, sleek industrial lines and standout style with a resolutely male attitude."

    This marketing copy insults our intelligence.

  10. #9
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    Re: Kicking convention into the curb: Bomberg Watches

    Buy these watches and you can be just as full of pain as the model!

    In all seriousness, they look fine... I kinda like that they provide a bullhead option; that's something you don't see every day.
    And I bet the prices are MSRP, and this will be a brand that regularly prices at 50% or more off MSRP. So $250 for these? On the borderline, but will probably be well received in the non-WIS community (particularly if some bada$$ celeb endorses one.)

    (P.S. it makes the Fossil Swiss all the more appealing. How's that for an incendiary comment? :) )


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  11. #10
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    Re: Kicking convention into the curb: Bomberg Watches

    What stands out more than than all the convention they are kicking to the curb is asking me to pay $500 for a mineral crystal. Tsovet tries to pull the same stunt and I'm not having it.


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