Longines: was this considered on par with Omega/Rolex back in the 1960s?

Thread: Longines: was this considered on par with Omega/Rolex back in the 1960s?

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  1. #1
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    Longines: was this considered on par with Omega/Rolex back in the 1960s?

    Just wondering about what tier it fell under. Same with Baume and Mercier
    Thanks!

  2. #2
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    Re: Longines: was this considered on par with Omega/Rolex back in the 1960s?

    It was on a par with Omega and then some, but it was more like the Fifties and before.

  3. #3
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    Re: Longines: was this considered on par with Omega/Rolex back in the 1960s?

    In the 1940s through the 1960s Longines and Omega were the best regarded mass produced Swiss watches.

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  5. #4
    Member Redrum's Avatar
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    Re: Longines: was this considered on par with Omega/Rolex back in the 1960s?

    AND NOW SWATCH OWNS THEM!!!
    AND FOSSIL OWNS ZODIAC!!!

    Weird huh?

    Take care

    RR

  6. #5
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    Re: Longines: was this considered on par with Omega/Rolex back in the 1960s?

    Nothing wrong with that.
    Quote Originally Posted by Redrum View Post
    AND NOW SWATCH OWNS THEM!!!
    AND FOSSIL OWNS ZODIAC!!!

    Weird huh?

    Take care

    RR

  7. #6
    Member Bleh's Avatar
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    Re: Longines: was this considered on par with Omega/Rolex back in the 1960s?

    Quote Originally Posted by Redrum View Post
    AND NOW SWATCH OWNS THEM!!!
    AND FOSSIL OWNS ZODIAC!!!

    RR
    Caps lock: Cruise control for AWESOME!

    I've got a 1945 Longines thats still keeping excellent time! From what I've seen, yes their movements were on par with Omega back in their day (I agree with the earlier poster, probably closer to the 50's and before).
    | HKED Bund| Casio Riseman |1940's Bulova Tank | Orient Black Mako | Helm Vanuatu v2 | 60's Benrus Auto |
    I got out of watches for a long time, but I'm coming back!

  8. #7
    Member Eeeb's Avatar
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    Re: Longines: was this considered on par with Omega/Rolex back in the 1960s?

    Between 1900 and 1960 I would rate Longines as better than Omega... Solid construction, decent style, and technological innovation... the same things that make Omega better now.
    "Forever is composed of nows." - Emily Dickinson

    "The watch has to be surrounded by a history.
    You need more than just a great design. You need to create an atmosphere around the product.
    Who is the company behind it? Why are they using this material?
    People need to be able to identify the watch with themselves. It's based on emotion." - Ralph Furter

    ...that's just my opinion and I've been wrong before and will be again and might be now!

  9. #8
    Member polaco23's Avatar
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    Re: Longines: was this considered on par with Omega/Rolex back in the 1960s?

    i agree, theyre top notch at that time. heres my pristine example. this thing runs like a top. i have to get a pic of the movement.

    no joke, theres so much hand perleage you wanna cry, and all the engravings are filled in with gold. this things guts look like the inside of an A Lange & Sohne. no kidding. ill get a pic for you guys.

    heres a wristie.



    its not big, here it is next to a few popular models. (the Glycine is 48mm, Pam homage is 44mm, Hammy is 42mm)


  10. #9
    Member ^Jayhawk^'s Avatar
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    IMHO, Swatch killed Longines and even Omega

    while claiming they saved them from bankruptcy in 80s. It is true at some point but what Swatch is doing now is to use all these different brands to create a price discrimination towards the consumers in different income levels. They downgraded, for example Tissot and Hamilton for "low" income level consumers, they downgraded Longines for "middle" income level consumers. Even Omega, lost its position in the market after getting into Swatch.
    Can you imagine what would happen to Rolex if it was owned by Swatch group?

  11. #10
    Member kiwidj's Avatar
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    Re: IMHO, Swatch killed Longines and even Omega

    Quote Originally Posted by ^Jayhawk^ View Post
    Can you imagine what would happen to Rolex if it was owned by Swatch group?
    My God, no...!






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