I just wanted to share a rather amusing story with everyone. This happened just yesterday and I keep chuckling every time I think back to it.
A friend of mine who is quite well off financially asked me about watches a month back. Until then he had always worn a Swatch of one kind or another. He decided to invest in a quality watch and didn't want to buy a Rolex. As he had just watched Casino Royale I recommended an Omega Seamaster. He went out and bought himself an Omega Seamaster Racing Chronograph and a Rolex Submariner (the sales agent had managed to convince him that the Sub was the ultimate status symbol for a person who works in the city). An overall spend of just over £5,000.
Anyhow, yesterday when I met my friend for lunch he was wearing a Tag Heuer Aquaracer Quartz.
"Where's your new watches?"
"Oh, I got rid of them"
"Why? You only had them for a month."
"Well, when I bought them I had the sales guy set the time on both of them, and wore the Rolex home. I didn't take the Omega out and put it on for another few days after which time I noticed that it had stopped. So I took it back to the store and had the guy fix it and wore it home. I carried on wearing it for a few days and decided to get the Rolex out again. Guess what. It had stopped. I noticed that when the guy fixed the time on my Omega he pulled out the crown to wind it and fix the time. I tried the same with the Rolex but the Crown seemed to be jammed. Anyhow I took it back to the store and the guy showed me that you have to unscrew the crown in order to set the time. But I did argue with him that the watches kept on stopping, which he actually found funny. So, after involving the manager and complaining they agreed to take the watches back. I did get myself a couple of Tags for me and my wife though. At least this one doesn't stop."
This is a true story and I was completely lost for words when he told me. I went on to try and explain to him how automatic watches work to which he replied "What's the point of paying so much money for a watch that stops working every time you take it off for a few days!"
Now, I'm sure there are many people who wouldn't know the first thing about watches, but seriously, if you were about to spend £5,000 wouldn't you do a little more research?? e.g. What does Chronometer mean? or What does Automatic mean? The shop staff probably should have explained all of this to my friend when he brought the watch back, but I think they decided (rather cruelly) to have a laugh at his expense.