i am new to this and I would like to have my own collection. As i research into brands and makes, i noticed many manufacturers use the same watch movement. For example, the ETA 7750 movement is used by many brands. I read that as an example, IWC makes significant changes to the ETA movements and I can rationalise that to the higher cost of their watches. But for other 'lesser' known brands, what should i use to guage a watch? Presumably, watches that use the same movement will have the same accuracy, therfore the only difference is the personal preference on the case, the strap, display back, the dial, the look etc? Am I being too simplistic?
Thanks very much for your advice.