Admirers of antique cars will probably recognize the name Duesenberg. Duesenberg was founded in 1913 and ceased to exist in 1937, there was no place for a company that created luxury sports cars in the late 1930s. Duesenberg cars, or ‘Duesy’ as collectors of fine automobiles like to call them, were considered to be the very best cars of that time (and beyond) and were built by hand. Sold to the jet set of the world and probably one of the most famous collectors who happens to own Deusenberg cars is Jay Leno, “Tonight Show” host and comedian.
Besides being extremely luxurious and expensive, Duesenberg cars were far ahead of its time when it comes to technical innovations. They were the first to use a straight eight-cylinder engine in a production and having hydraulically operated front brakes installed.
Since a few decades, you can only see Duesenberg cars in museums and in the collection of wealthy collectors of antique racing cars.
Picture: Stefan Schwaighofer
Stefan Schwaighofer decided to use the Duesenberg car company as an example for exclusive timepieces and just like the cars, build on individual wishes by the customer. A Duesenberg watch dealer only needs to have a few sample timepieces in his shop and use a computer animation application to design a watch to the customer’s needs. No matter which watch case the customer picks, they all represent the core design values of the original Duesy cars.
You can either choose between the Duesenberg Rectangular and Circular watchcase, from where you can build the rest of the timepiece. Materials you can choose from are gold and stainless steel. The design of the lugs remind us of the car’s skirts and can be customized to the customer’s wishes when it comes to material and colors.
For instance, the Duesenberg Rectangular as depicted below, reminds us of the Art Deco era of the previous century.
The rectangular watchcase and color mixture and texture of the dial is very Art Deco, but what about the lugs, crown and crown guard? Very Duesenberg! The entire watch breaths roaring '20s.
Cool about the watch is that you can still alter its looks after you bought it. The lugs are interchangeable with other type of lugs (different materials) and will give the watch an entirely different look.
Functions: Hours, Minutes, Seconds, date
Case: Stainless steel 316L, rose gold.
Lugs insert: Stainless steel, rose gold 750/000 5N
Inside, Duesenberg embeds the famous and proofed ETA 2482-2 movements. Used by many other watch manufacturers because of their accuracy and robustness. During BaselWorld 2011, Duesenberg will be demonstrating their watches in Hall 2.0, booth C40 4005.
In the meanwhile, please visit Duesenberg Watch for more information.