Looks like the TV show Psych has to definitely by sponsored by the Swatch group right? This season they showed plenty of clear wrist shots of watches, and in yesterday's episode they showed a rich Texan wearing a Speedmaster, when the guy sitting next to Shawn (the main character) says "Nice watch, Omega Speedmaster special edition. Astronauts wore that watch on the moon. About a hundred grand retail."
As far as I know, the price is wrong, but whatever.
Here is the watch that Shawn wears (from an earlier episode):
And Detective Lassiter's watch (from the same episode as the PO) where he described it as "this old thing? It just keeps on ticking like the heart of a wounded elephant"
They do some pretty blatant Ford and Autotrader advertising too.