The Porsche Design Group has established a subsidiary in Switzerland to continue offering high-quality timepieces. Porsche Design Timepieces AG, based in the Jurasuedfuß region of Switzerland, will be responsible for developing and producing exclusive Porsche Design timepieces. Marketing and sales will be overseen by the Porsche Design Group, from its base in Ludwigsburg, Germany.
“By taking this step, we are continuing the successful history of Porsche Design timepieces, which began in 1972 with the iconic Chronograph I. We are especially happy to have acquired Patrick Kury, a watch expert who – as well as demonstrating a profound understanding of our brand – is extremely skilled and accomplished when it comes to developing watch mechanisms. Kury has already proved this by developing the Porsche Design Indicator, the most complex watch mechanism in the world.” Juergen Gessler, CEO of the Porsche Design Group
Porsche Design timepieces are available around the world in the luxury brand's stores and from selected leading retailers. Currently, the company is preparing to launch the first watch series offered solely by Porsche Design.
This series is based on the Chronograph I and the Titanium Chronograph, which were matt black and made from titanium respectively: The first model in the series – the Porsche Design Timepiece No. 1 – heralds the era of Timepieces made by Porsche Design.
The 42mm self-winding chronograph features a case made from titanium. The matt black case of the No. 1 was coated by means of a special process. The model is powered by a mechanical Valjoux 7750 chronograph mechanism that has a power reserve of 48 hours.
The blackened sapphire crystal case back reveals the inner workings of the Porsche Design rotor. Waterproof to 50m, the watch comes on a black rubber strap. only 500 units.
The Chronograph I was the world's first black watch as well as the first product produced by the luxury brand. In 1972, the timepiece caused a stir as the self-winding chronograph – a concept that had previously been inconceivable – was entirely black and provocatively plain. Porsche Design also lay claim to creating the first timepiece made from titanium and the first watch to feature an aluminium case.
The first watch series offered solely by Porsche Design will go on sale in the fourth quarter of 2014.
Visit the Porsche Design website