I found myself clicking through the Hodinkee shop this morning and wondering why anyone would buy a TAG from them, for example, at full retail.
Why purchase from an online AD like Hodinkee or Worn & Wound when you can walk into a brick and mortar (or email/call), buy the same watch with the same factory warranty and get a sizable discount to boot?
For example, I purchased a Junghans Meister Telemeter from an AD about a year ago and got a 25% off. I didn't even have to visit their store - all business was conducted online. Worn & Wound's Windup Shop sells the same watch at full retail.
Obviously, I'm not referring to de facto monopolies like Watchbuys or when these sorts of online ADs sell exclusive models like the recent Oris/Hodinkee D65.
Is this just an example of not knowing any better?