I'm toying around with starting an aftermarket boutique brand (mainly for fun and love of modding). If the "base" brand is Samsung, but I'm designing a brand "Dennis" that has a "Samsung" movement, can I do that? Can I market it as "Dennis brand with a Samsung movement" or can I only market it as a "Dennis Brand" and just not mention the Samsung movement and samsung "Case"
Really what I would like to do is take the samsung movement and case, and add Dennis All other parts and style.
Are there any implications doing this?