RFID and NFC in luxury watches for Anti-Counterfeiting and Brand Protection
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Thread: RFID and NFC in luxury watches for Anti-Counterfeiting and Brand Protection

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  1. #1
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    RFID and NFC in luxury watches for Anti-Counterfeiting and Brand Protection

    Hi folks,

    Many years ago (mid-2000's) I had the pleasure of hosting a well known Swiss luxury watch brand's colleagues at the RFID lab we had built as part of testing RFID in pharmaceuticals for track and trace.

    The company was interested in evaluating RFID as a means to detect fake watches, very high quality fakes I might add, instantly, and refuse them for service. NFC wasn't really a thing at the time but High Frequency (HF) was because the tags could be super small and easily embedded in the watch case. There was even suggestions that you could use one of the watch hands to act as an antenna for the IC chip required inside an RFID tag.

    I was wondering if any of you have come across known examples, or seen a watch repair person use a reader to authenticate a watch for repair or sale? I'm not looking for web references...there are plenty of those "proposing" such things and the regular scare-mongering about unauthorized surveillance (which I might is quite possible, but not particularly useful yet in mass as mobile devices have surpassed RFID's capabilities to let others spy on us).
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  2. #2
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    Re: RFID and NFC in luxury watches for Anti-Counterfeiting and Brand Protection

    Don't see it happening, worked in the RFID field at Motorola for a couple of years, now your new 'chip-implant' (Made in China) will be another matter. Want your
    SOMA ration, your gonna have to be a good boy.
    rfortson likes this.

  3. #3
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    Re: RFID and NFC in luxury watches for Anti-Counterfeiting and Brand Protection

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    lis_255 and rfortson like this.
    What's he building in there?...I'll tell you one thing, He's not building a playhouse for the children.

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  5. #4
    Member Synequano's Avatar
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    Re: RFID and NFC in luxury watches for Anti-Counterfeiting and Brand Protection

    I think 7Friday use barcode thing to detect the authenticity of their watch,however as the fake barcode came from the same factory (presumably,from different door) even the fake got accepted for service

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