I always thought that Rolex puts too much writing on their dials, but this morning I was browsing their website and I came across this thing:
Oyster Perpetual Date? As if we couldn't figure out the watch has a date window?
Superlative Chronometer, Officially Certified? I can understand bragging about that but did they really need to tell us that it was certified? Officially Certified? Is there any other kind of certified?
And to crown it all off, in large font on the rehaut:
"Original Gas Escape Valve" and "Ring Lock System". They felt the need to tell us that not only does it have a gas escape valve but that they were the first ones to do it?
I think they should add the power reserve and beats-per-minute on the dial too while they're at it, and maybe the operating instructions and customer service number on the case back.
They really screwed-up an otherwise superb watch. Reminds me of low-end cars that try to impress by telling you in big letters: DOHC 16V Fuel Injected Twin Turbo.
It is cheesy, doesn't belong on an expensive watch and certainly not from one of the most respected brands in the world. Smacks of teenagers with self-esteem problems. Or are they really aiming these watches at those who want to impress the gallery?
Sorry for the rant, but I couldn't help myself. I assume the Rolex police will break-down my door any minute now.