Rolex make money mostly from people who know nothing about watch !
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  1. #1
    Member Don Nghia's Avatar
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    Rolex make money mostly from people who know nothing about watch !

    Today I visit an AD since he give me a big deal

    And when we having a chat, he tell me that most of the Rolex (and some-how Patek Phillipe) sales in his store come from a people who know nothing about watch or who are not collector or addict to watch (WIS) like people in Watchuseek

    He mention that people like that always buy new and even overprice watch while us try to find a used one and the grey market to buy, Moreover in the same price range we will have various of choices in stead of Ro and Patek which he said is seem to be the only 2 Big Brands that people know about

    What do you think about that?

    Sorry I don't want to begin any war :)
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  2. #2
    Member Don Nghia's Avatar
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    Re: Rolex make money mostly from people who know nothing about watch !

    Quote Originally Posted by Don Nghia View Post
    Today I visit an AD since he give me a big deal

    And when we having a chat, he tell me that most of the Rolex (and some-how Patek Phillipe) sales in his store come from a people who know nothing about watch or who are not collector or addict to watch (WIS) like people in Watchuseek

    He mention that people like that always buy new and even overprice watch while us try to find a used one and the grey market to buy, Moreover in the same price range we will have various of choices in stead of Ro and Patek which he said is seem to be the only 2 Big Brands that people know about

    What do you think about that?

    Sorry I don't want to begin any war :)
    I mean people ;) !

  3. #3
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    Re: Rolex make money mostly from people who know nothing about watch !

    I'm a part of "us" and I don't don't look for a watch that is used.

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  5. #4
    Moderator Emeritus Bradjhomes's Avatar
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    Re: Rolex make money mostly from people who know nothing about watch !

    "Uninformed people pay more than they have to shocker"!

    No different from any other luxury good really.

    I'm not convinced that equates to Rolex making money 'mostly from people who know nothing' though. Some, for sure, but most? That's a stretch based on a single conversation from a single AD.
    Brad (@bradwatch)
    - appreciating fine affordable watches since 2011



  6. #5
    Member karhu's Avatar
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    Re: Rolex make money mostly from people who know nothing about watch !

    Most mainstream brands make most of their money from customers who aren't "into" watches like this community. Rolex clearly has excellent marketing and brand awareness but they have the heritage and quality to back it up. While we can marvel at fit and finish and the finer details, most buyers are probably just pleased with their accurate and reliable watches and their iconic designs.

  7. #6
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    Re: Rolex make money mostly from people who know nothing about watch !

    IBTL
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  8. #7
    Member drunken monkey's Avatar
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    Re: Rolex make money mostly from people who know nothing about watch !

    Went to AD because of a deal?

    Did you buy the watch or were you just wasting their time?
    Watchbreath, marcmc and afinewatch like this.


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  9. #8
    Member janiboi's Avatar
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    Re: Rolex make money mostly from people who know nothing about watch !

    This post tells a sad story about the appreciation of one's customers.
    Still, there's plenty of posts in WUS talking about the pros and cons about buying watches from an AD.
    Sevenmack, ChaserM and jazzwave like this.
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  10. #9
    Member siriusstar's Avatar
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    Re: Rolex make money mostly from people who know nothing about watch !

    ....and people who know everything about watches and/or watch collectors.


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  11. #10
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    Re: Rolex make money mostly from people who know nothing about watch !

    It's the same thing with everything else in life not just watches. There are things we all overpaid for without knowing anything about it.

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