Ronda introduces Automatic Mechanical Movement R 150 at Basel
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  1. #1
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    Ronda introduces Automatic Mechanical Movement R 150 at Basel

    One of the most interesting things at Basel this year was Ronda's introduction of their R150 automatic movement. Ronda is well known as one of the two leading manufacturers of quartz movements in Switzerland, the other being ETA. What it takes someone with a long memory to recall is that Ronda, before they became a maker of quartz movements, was one of many Swiss makers of mechanical movements before the quartz revolution hit Switzerland. With the coming of quartz, Ronda stopped production of mechanical movements entirely and hasn't made one for many years.

    They are now restarting production with the R150. This is a automatic movement, 11.4 size (25.6 mm diameter) which is 4.4 millimeters thick, has three hands and a date, and a ball bearing mounted rotor . Ronda has announced that it will be the beginning of a "Mecano" line with a number of different models of mechanical movements. They have also announced that they intend to ramp up production to industrial levels. As ETA continues to withdraw supplies of mechanical movements from the marketplace, Ronda appears to be positioning itself to be one of the principal suppliers world wide of not only quartz movements, but also mechanical movements.

    No doubt quite a few watch producers gave a sigh of relief on hearing this. Ronda joins Sellita, Soprod and Vaucher in filling the gap left as ETA leaves the marketplace. The challenge, of course, will be to achieve the consistency and quality that ETA managed over the years.
    Last edited by Somewhere else; March 23rd, 2016 at 09:18.
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    Re: Ronda introduces Automatic Mechanical Movement R 150 at Basel

    This sounds like a replacement for the 2824-2 workhorse. Will be interesting to see how it compares with Sellita's sw200 in the years to come for longevity.


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    Moderator Emeritus Bradjhomes's Avatar
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    Re: Ronda introduces Automatic Mechanical Movement R 150 at Basel

    It will be interesting to see where it fits between the Miyota 9015 and the ETA/Soprod/Sellita.

    The Miyota has proven itself over the last few years as a good replacement in the micro segment. The Ronda is going to need to be priced closer to the Miyota than the Swiss counterparts to really take a market share.
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    Re: Ronda introduces Automatic Mechanical Movement R 150 at Basel

    Quote Originally Posted by Bradjhomes View Post
    It will be interesting to see where it fits between the Miyota 9015 and the ETA/Soprod/Sellita.

    The Miyota has proven itself over the last few years as a good replacement in the micro segment. The Ronda is going to need to be priced closer to the Miyota than the Swiss counterparts to really take a market share.

    Price was announced at roughly $66 per movement.

    Not sure how this compares with Miyota/Sellita. If lower than ETA/Sellita, does that mean we might be seeing more Swiss Made automatics in the sub-$400 price range (grey market at least)?
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    Moderator Emeritus Bradjhomes's Avatar
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    Re: Ronda introduces Automatic Mechanical Movement R 150 at Basel

    Quote Originally Posted by newbieinIL View Post
    Price was announced at roughly $66 per movement.

    Not sure how this compares with Miyota/Sellita. If lower than ETA/Sellita, does that mean we might be seeing more Swiss Made automatics in the sub-$400 price range (grey market at least)?
    Not sure. The cost per unit is likely to be only tens of dollars different rather than hundreds compared to Sellita etc.

    That means you're more likely to see more 'Swiss Movement' watches, but not necessarily Swiss Made.
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    Re: Ronda introduces Automatic Mechanical Movement R 150 at Basel

    Quote Originally Posted by bmfang View Post
    This sounds like a replacement for the 2824-2 workhorse. Will be interesting to see how it compares with Sellita's sw200 in the years to come for longevity.

    The article I read said it was a 2824 replacement, yes.
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    Re: Ronda introduces Automatic Mechanical Movement R 150 at Basel

    This is very exciting and encouraging news as we need more movement makers to step up. I am looking forward to see how it performs comparing to 2824/SW200//A10. Definitely one of the more exciting news in Baselworld 2016.
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    Re: Ronda introduces Automatic Mechanical Movement R 150 at Basel

    Hi,

    I too applaud Ronda for getting back into mechanical movements. Regarding taking on the 2824 the article below also confirms it.

    http://wornandwound.com/2016/03/24/r...selworld-2016/

    Looks like it is a complete new movement from the ground up.


    Best I can tell their last caliber was the 4439 back in the mid 80's and looks to have little relationship to this new model.



    Their mechanical movements historically have been at the cheaper end and sometimes the performance matched the price. I am really interested to see how these turn out.

    Regards,

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    Re: Ronda introduces Automatic Mechanical Movement R 150 at Basel

    Quote Originally Posted by newbieinIL View Post
    Price was announced at roughly $66 per movement.

    Not sure how this compares with Miyota/Sellita. If lower than ETA/Sellita, does that mean we might be seeing more Swiss Made automatics in the sub-$400 price range (grey market at least)?
    The price and intended market is similar to a standard-grade ETA 2824, the least expensive grade of Sellita SW-200, and the Fossil STP 1-11 (as used in Zodiac watches among others). I think it's intended to be a cut among the Miyota 9015 (in terms of adjustment standards for the price), but the Miyota movement is less expensive.

    They are definitely targeting mechanical watches price well under a kilobuck.

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    Re: Ronda introduces Automatic Mechanical Movement R 150 at Basel

    Pretty much identical specs to the 9015 except it is 0.5mm thicker. Very interested to see how the R150 will perform against the 9015. People will obviously buy the R150 for the 'Swiss made' print on the movement, but will it actually be better than the 9015?

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