Right then, we are all concerned about how our respective brands fare from a public perspective, and more so the watch-lovers perspective. There is only one way to settle it, hold out a detailed analysis of the 2 giants of the horological world, the battle of Swatch Group vs. Richemont Group. While I know that the independents are basically the cream of the industry I just want to keep this between the 2 companies which when combined make probably, 80% of watches overall. In due course maybe we can pit the 2 against each other merely to see who has the upper-hand if any. I'm not creating this thread to insult brand loyalists nor to ignite a never-ending debate. The goal is to only analyse how each group has been important for the watch industry overall. That said :
A Lange & Sohne
Baume & Mercier
Van Cleef & Arpels
Swatch Group : This is easy
I know the Swatch Group has a few more brands but I wanted to keep it to the most popular ones. Indepedents like PP, AP in the elite price band & Breitling & Tag in the semi-affordable segment can also join the discussion with respect to rankings. I feel Richemont has the edge on innovations & overall appeal but Swatch is pretty damn close with 3 power-hitters like Breguet, HW & BP.