Tag recently won a brand comparison, lets do our own!

Thread: Tag recently won a brand comparison, lets do our own!

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  1. #1
    Member FlyPenFly's Avatar
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    Tag recently won a brand comparison, lets do our own!

    http://www.watchtime.com/2009/11/rat...ius-to-feeble/

    Their criteria was just marketing.

    Here's my proposed criteria NOT in order:


    • Brand history for horological contribution in advancing time keeping (whether electronic or mechanical, more weight to the latter)
    • International brand recognition
    • Exclusivity
    • Quality of materials used
    • Level of workmanship and finish
    • Reputation for consistent high quality over range
    • Great after sales service
    • Special history (ie Comex Sub, Speedmaster Pro, 50 Fathoms, etc)


    Rule is they must still exist and sell watches
    and sell a significant amount of watches. That is, not boutique brands like Bathys or UTS.

    Given these criteria, if a non watch lover asked me which brands are considered better or how brands rank, this is the list I've built up so far.

    1. Audemers Piguet, JLC (Jaeger LeCoultre), Patek, A. Lange & Sohne

    2. Vintage Rare Rolex, Breguet, Ulysse Nardin, Zenith, Blancpain

    3. Contemporary Rolex, Omega, IWC

    4. Fortis, Cartier, Grand Seiko, Breitling, Doxa, Hublot, Chopard

    5. Ebel, Panerai, Sinn, Graham, Longines, Baume et Mercier, Bell & Ross, Tag Heuer

    6. Oris, Hamilton, Tissot, Ball, Bulova

    7. Orient, Seiko, Casio, Marathon, Swatch, Suunto, Timex

    8. Citizen, Victorinox

    9. Bulgari, Movado, Skagen

    10. Wenger, Invicta

    11. All the Fashion Watches (Kenneth Cole, Calvin Klein, Nixon, etc)
    Last edited by FlyPenFly; November 12th, 2009 at 18:27.


  2. #2
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    Re: Tag recently won a brand comparison, lets do our own!

    This is sure to go smoothly!

  3. #3
    Member FlyPenFly's Avatar
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    Re: Tag recently won a brand comparison, lets do our own!

    I hope we can keep it civil, not take things personally, and maybe we can all learn some esoteric things we didn't know before.


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  5. #4
    Member NutellaBear's Avatar
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    Re: Tag recently won a brand comparison, lets do our own!

    Zenith is probably a bit high on your list. I'd move it down to more like a 3. And TAG is probably a bit too low. I'd put TAG at a 4. Actually, I have a number of problems with your list! Doxa and Fortis are too high. And your 5th group is mostly wrong.

    -T
    So what difference does it make, whether it's 20 minutes or 20 years, since neither amounts to the faintest echo of the tiniest whisper in the thunder of time.

  6. #5
    Member FlyPenFly's Avatar
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    Re: Tag recently won a brand comparison, lets do our own!

    I would agree with you on Heuer should be 4, but I don't think Tag Heuer really has done anything to be number 4 except have a very effective marketing VP.

    I put Fortis high up there because of their involvement in the space program, their general good reputation, they're not owned by a conglomerate like Swatch or LVMH, etc.

    Zenith is high for exclusivity, their history, the El Primero movement, and that they still make and use their own movements.


  7. #6
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    Re: Tag recently won a brand comparison, lets do our own!

    Quote Originally Posted by jason_recliner View Post
    This is sure to go smoothly!


    Have some while we beat the already very, very

    I doubt there's been a similar thread in at least several hours....
    Mark
    ---------------------------
    Seiko Spring Drive Chronograph SPS003
    Oris TT1 Titan Diver Chronograph 1000M

    IWC Portuguese Chronograph 3714-01
    Grand Seiko Spring Drive GMT SBGE001



  8. #7
    Member Eeeb's Avatar
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    Re: Tag recently won a brand comparison, lets do our own!

    "Grand Seiko" is a watch company? ... but moving on...

    The criteria used for the award was not "just marketing" but rather the ability of the organization to grasp the significance of digital media and to integrate it into a meaningful campaign. (BTW, WE are part of this digital media...)

    That says a lot about a company...
    "Forever is composed of nows." - Emily Dickinson

    "The watch has to be surrounded by a history.
    You need more than just a great design. You need to create an atmosphere around the product.
    Who is the company behind it? Why are they using this material?
    People need to be able to identify the watch with themselves. It's based on emotion." - Ralph Furter

    ...that's just my opinion and I've been wrong before and will be again and might be now!

  9. #8
    Member JohnnyMonkey's Avatar
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    Re: Tag recently won a brand comparison, lets do our own!

    Interesting.....and sure to get a good debate going!!

    I also think Fortis & Doxa are too high, and would put them no higher than grp 6.

    I'm not sure Sinn, Longines & Ball are in the same league as Ebel, Chopard & Panerai......in fact, Ball rank more alongside the like of Oris, Hamilton & Tissot in the marketplace as far as I can see?!!

    TAG I'd move up to 5, altho I kinda feel there should be a grp 5.5 aswell, as some don't quite sit with others, and I think Omega is too high.......it's above Blancpain, which I'm sure is classed as a more luxurious make within the Swatch group??

    And Grand Seiko above the likes of Ebel, Panerai, Graham etc????? I know they're supposed to be good, but maybe a tad lower down me thinks?!!

    Just my two-penneth

  10. #9
    Member RJRJRJ's Avatar
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    Re: Tag recently won a brand comparison, lets do our own!

    I would say none of them unless they have an in-house movement. How can one be 'advancing timekeeping' if they use somebody elses movement?

    So pretty much line #1, plus seiko and citizen--or something like that.

    My vote would probably be for Rolex though.

  11. #10
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    Re: Tag recently won a brand comparison, lets do our own!

    Grooown, another one.

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