(and the Swatch gals too).
Yesterday afternoon I ran up to the Home Depot to grab a pack of molly bolts and I became aware of 20 something guy looking for some wood screws and on his arm was what looked like a Sistem51 (black). So rather than take a surreptitious photo of the guy and his wrist I simply asked "Is that a Sistem51?" Now this guy was no WIS, really not even particularly conversant with watches, but man o man was he ever ENTHUSIASTIC about that watch. After he sais yes, and I said that I hadn't seen one in person before, he proceeded to give me quite a sales pitch about the watch - seems it had some sort of new and really cool mechanical winding system and "never needs a new battery!" He gave an (slightly off kilter) history of Swatch and their innovation in watch making, told me all about the Swatch store in North Park Mall ("These are their top of the line") and so on.
Now here is the best part - another young 20 something guy close by eventually came over, asked to look at the watch and was really paying attention to this guy. We all went our own ways but I know that second guy was intrigued, and I also know that every friend of that first guy has gotten/will get a similar sales pitch.
I thought the 20 something males they were aiming at would be totally unimpressed with that watch. Guess that new fangled system of gears and springs appeals to the tech obsessed post-teenage brain. I wonder if there is an untapped market for phones that plug into walls?