Those Swatch guys are smart...
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  1. #1
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    Those Swatch guys are smart...

    (and the Swatch gals too).

    Yesterday afternoon I ran up to the Home Depot to grab a pack of molly bolts and I became aware of 20 something guy looking for some wood screws and on his arm was what looked like a Sistem51 (black). So rather than take a surreptitious photo of the guy and his wrist I simply asked "Is that a Sistem51?" Now this guy was no WIS, really not even particularly conversant with watches, but man o man was he ever ENTHUSIASTIC about that watch. After he sais yes, and I said that I hadn't seen one in person before, he proceeded to give me quite a sales pitch about the watch - seems it had some sort of new and really cool mechanical winding system and "never needs a new battery!" He gave an (slightly off kilter) history of Swatch and their innovation in watch making, told me all about the Swatch store in North Park Mall ("These are their top of the line") and so on.

    Now here is the best part - another young 20 something guy close by eventually came over, asked to look at the watch and was really paying attention to this guy. We all went our own ways but I know that second guy was intrigued, and I also know that every friend of that first guy has gotten/will get a similar sales pitch.

    I thought the 20 something males they were aiming at would be totally unimpressed with that watch. Guess that new fangled system of gears and springs appeals to the tech obsessed post-teenage brain. I wonder if there is an untapped market for phones that plug into walls?
    mleok, DVNE, Ahriman4891 and 6 others like this.
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  2. #2
    Moderator Public Forum bacari's Avatar
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    Re: Those Swatch guys are smart...

    Funny story. Sounds like he is a WIS in the making. I really like my Sistem 51.
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  3. #3
    Member BarracksSi's Avatar
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    Re: Those Swatch guys are smart...

    I had said prior to the Sistem51's launch that maybe they'll find that green-minded people would like how they never need batteries.

    And besides, we're carrying around so much other electronic junk that has to get plugged in to a charger twice a day, it'd be nice to have a daily-use device that doesn't need that tether.

    What I think would be funny is, if the non-luxury wristwatch market will split into inexpensive mechanicals and smartwatches.
    Robotaz likes this.

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  5. #4
    Member DonQuixote's Avatar
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    Re: Those Swatch guys are smart...

    Quote Originally Posted by Donf View Post
    (and the Swatch gals too).

    Yesterday afternoon I ran up to the Home Depot to grab a pack of molly bolts and I became aware of 20 something guy looking for some wood screws and on his arm was what looked like a Sistem51 (black). So rather than take a surreptitious photo of the guy and his wrist I simply asked "Is that a Sistem51?" Now this guy was no WIS, really not even particularly conversant with watches, but man o man was he ever ENTHUSIASTIC about that watch. After he sais yes, and I said that I hadn't seen one in person before, he proceeded to give me quite a sales pitch about the watch - seems it had some sort of new and really cool mechanical winding system and "never needs a new battery!" He gave an (slightly off kilter) history of Swatch and their innovation in watch making, told me all about the Swatch store in North Park Mall ("These are their top of the line") and so on.

    Now here is the best part - another young 20 something guy close by eventually came over, asked to look at the watch and was really paying attention to this guy. We all went our own ways but I know that second guy was intrigued, and I also know that every friend of that first guy has gotten/will get a similar sales pitch.

    I thought the 20 something males they were aiming at would be totally unimpressed with that watch. Guess that new fangled system of gears and springs appeals to the tech obsessed post-teenage brain. I wonder if there is an untapped market for phones that plug into walls?
    Review: A trip inside the Swatch Sistem51 / ETA C10111 | Watch Guy

    Great review on the entirety of it.

  6. #5
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    Re: Those Swatch guys are smart...

    Quote Originally Posted by BarracksSi View Post
    I had said prior to the Sistem51's launch that maybe they'll find that green-minded people would like how they never need batteries.
    It's funny that watches that don't need batteries now look like some space age revolutionary invention to young people :)

    I've always thought that manufacturers aren't exploiting the environment advantages of mechanical watches. No toxic batteries, renewable energy source, and in many cases they have a very long useful life being repairable rather than disposable junk.
    BarracksSi and FrozenTime like this.

  7. #6
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    Re: Those Swatch guys are smart...

    Indeed, it's awesome and funny and works really well.

  8. #7
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    Re: Those Swatch guys are smart...

    I know I'm dating myself, but I think the younger generations don't seem to have the aversion to "plastic," that some of us codgers have. They've come of age in a world that is pretty much built on it, and it doesn't seem to have the stigma that my generation attributes to it. Just an idea.
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  9. #8
    Member justbecauseIcan's Avatar
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    Re: Those Swatch guys are smart...

    Depends, doesn't it.

    I am a 20 something and I am not impressed by it, and don't like plastic.
    One watch, many opinions.

  10. #9
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    Re: Those Swatch guys are smart...

    watchcrank, Synequano and brandon\ like this.












  11. #10
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    Re: Those Swatch guys are smart...

    I have always seen Seiko as good about having low price point watches as well as aspirational lines. Get them early and keep them hooked, Swatch Group has pushed even farther from Flik Flak for kids all the way up to Haute Horology though the connection is less apparent than Seiko given the different names.

    Not sure the "green" aspect really plays since watches are redundant for anyone with a phone so no matter how green the production and use of the watch is it is essential all waste for someone who carries a phone. A vintage mechanical probably has the least impact on the environment since it only carries the footprint of the maintenance requirements. In the end many people care more about the green "label" compared to the actually greenness of a product.
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