One may or may not like their stuff...but one cannot say that they are not a powerhouse. These are some older articles but its like the luxury car thing...concept cars are made to show one can and has the panache to :)
IN-DEPTH: Introducing The Cartier ID Two Concept Watch, Watchmaking
Cartier ID Two Concept Watch: Goodbye Metal | aBlogtoWatch
Cartier ID2 by JAMES DOWLING - TimeZone
"With the ID Two, Cartier opens the way for fundamental changes for watchmaking: higher efficiency means many improvements, such as miniaturisation, increased autonomy without increasing the volume, durability, more complications and of course improved chronometry.In my opinion, Cartier has opened a new chapter in the history of mechanical watchmaking."