Personally, I think the Easy-Reader line of Timex, and other watches of similar size, are the ideal basic, no frills watch. Anything more expensive seems a little pretentious (as far as basic timepieces with no other features). They are one of the most accessible watches also, since you can find them at any WalMart for around twenty dollars.
Worn by people from all walks of life. Not exactly a sport watch, although they could be used for almost any activity due to their simple durability. (Even the gold models seem casual). Not exactly a dress watch, although they could pass for that as well.
Any other fans of this line of watches?