Tom ford watches? Your views??
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  1. #1
    Member watchonabudget's Avatar
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    Aug 2018

    Tom ford watches? Your views??

    Hello all. i just came across that this 'tom ford' brand is now producing swiss made 'quartz' watches. which are basically an homage to the Cartier but are more expensive than what they copy. i think its pretty insulting for them to sell this to public . whats your views on this?

  2. #2
    Join Date
    Feb 2018

    Re: Tom ford watches? Your views??

    $2k to $10k???? WTF.

    Garbage. What an absolute joke, and an offense to horology.

    I'd be interested to see how many of these POS he's actually sold.
    Art_Riddle13 likes this.

  3. #3
    Moderator at Large stuffler,mike's Avatar
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    The Hague-Amman-London-Berlin

    Re: Tom ford watches? Your views??

    Holy crap.

    Every morning there‘s someone getting up on our planet buying stuff like that.
    johnMcKlane and Art_Riddle13 like this.
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  5. #4
    Join Date
    Apr 2013

    Re: Tom ford watches? Your views??

    Not sure why all the angst – we’re ALL aware how much branding plays its part on one’s pysche, or are we suddenly pretending it’s only the horology that draws us in?
    TF has a status amongst those who are into labels, whether it be fashion clothing/accessories, fragrances, or whatever, just like MB for shoes, and LV/Birkin for handbags/wallets, so it’s hardly a surprise there’s a ready market for what else he attaches his name to.
    Maybe Cartier rejected his request to do a joint branding exercise or didn’t think his design fitted with them, so he had to go it alone – he makes no bones about his affinity for the Tank watch in an interview with the NY Times.
    Who knows what discussions took place prior to deciding to finding a manufacturer.

    It’s also interesting to note he has been involved with watches in previous job roles throughout his career.

    (As is often the case, in time, articles such as these tend to get archived and near impossible to find, so I’ve copied and pasted it in full, minus images. All rights reserved by NY Times, etc, etc…)

    By Rachel Felder
    May 10, 2018

    Tom Ford’s main collection includes a $42,000 alligator briefcase and casual suede jackets for around $7,000, but the prices of the watch line that he introduced recently are — intentionally — a bit less stratospheric. The sturdy-looking timepieces start at around $2,000, with a wide selection of interchangeable bands, sold separately.

    “I don’t know that I would buy a $20,000 watch from Tom Ford,” the designer said during a recent phone interview from his Los Angeles office. “If I’m going to spend that kind of money, I would buy a different watch, and I’m really our customer in so many ways. But would I spend $2,700 for really great watch in steel with a black face and interchangeable bands, or $8,000 for a gold one? Yes.”

    Tom Ford Timepieces offers one style, the Tom Ford 001. It is a quartz tank in several iterations — silver-toned steel, matte black metal, simple gold — with a curved back that creates a fluid silhouette on the wrist. It is quietly branded, with a small logo on the face and metal watchband clasp, and a distinctive numbering format on the face that Mr. Ford said he designed to echo a dashboard gauge.
    Offered in two sizes (44 millimeters and 40 millimeters), it’s not flashy or bold, and Mr. Ford said he was inspired by the unisex styles of Rolex and Cartier. “I don’t think of the watch as being necessarily either masculine or feminine,” he said. “The best watches have a certain integrity that translates well for both sexes.” He said that he often wore the 40-millimeter option, for example.

    The collection’s design also focused on the straps, which are easily interchangeable without tools or the help of a watch specialist. “I’ve always wanted something that was literally designed to have the band thread through like a belt,” Mr. Ford said. “When I was a kid and I had a Timex, or whatever I had, I used to buy webbing straps from Brooks Brothers, or from J. Press, and then I would try and feed them through my watch. I would have to take the pins out, and it would be so complicated and I remember thinking then, ‘Why didn’t someone make a watch that you can just feed a strap through?’ I’ve always wanted one. I knew that when I did do watches, that was going to be the thing that I was going to do.”

    The collection includes a high-end take on those webbing straps — a delicately braided band of supple leather, priced at $420 — as well a plain option in alligator ($620). There are also stitched leather bands in a wide range of colors, made in Besançon, the French town that specializes in watchmaking, as well as a version in a pebble finish that might best be described as Hermès-esque.

    The morning of the interview, Mr. Ford said, his own watch had a white leather band, a switch from the hot pink one that he’d been wearing with jeans and a tan.

    Beyond being a fashion statement, the bands encourage, of course, multiple purchases. “Straps are a good profit center,” said Reginald Brack, a watch and luxury analyst at the NPD Group, a marketing research company. “It’s definitely going to be an impulse buy when that Tom Ford watch owner is in the boutique or wants to stop by before lunch. It makes you feel like you have a different watch.”

    The interchangeable bands will be a constant feature of the collection, which Mr. Ford said he planned to expand to include a round-faced style as well as an automatic version. Although the watches now are available only at Mr. Ford’s boutiques and on his website, wider distribution is planned for the fall.

    Tom Ford Timepieces are produced in Switzerland by Bedrock Manufacturing, which owns brands like Shinola. “At first I thought that Bedrock wasn’t necessarily right for my brand,” said Mr. Ford, who initially wanted the collection to be manufactured by a Swiss company. “They make everything in America.”

    He credited Tom Kartsotis, Bedrock’s founder, with his change of heart. “I met Tom and found him the most incredibly, not only charming, but smart, terrific, straightforward, no-nonsense guy,” Mr. Ford said. “It was Tom that absolutely sold me on working with him on the timepieces.”

    Although Bedrock hadn’t worked in Switzerland before, it brings vast expertise to the collaboration. Mr. Brack said that Mr. Ford was “using someone who’s been through the learning curve. They’ve done it really well — they know how to produce.”

    A selection of interchangeable bands, sold separately, is available.

    And, he added, “They’ve attracted so many young people to wearing watches.”

    Mr. Ford has been collecting timepieces most of his life. He received his first luxury watch as a gift at age 16: a stainless steel Oyster Perpetual Rolex that he has since passed down to his nephew. His first watch purchase was a Cartier Tank. “Coming of age in the 1970s, it was the watch that everyone wore,” he said. “Yves Saint Laurent had one, everyone had one. The whole world seemed to be wearing Cartier Tanks. It’s such a classic, and a classic I will always love and relate to.”

    His collection includes other pieces by Cartier, including a Tank Américaine, as well as timepieces by IWC and Patek Philippe. And there is an Apple Watch. “I bought the Hermès one, mostly to see what it was all about,” he said. “That’s part of being a designer: You need to stay up with what everything is all about, and what it feels like to wear one.”

    Although a few years ago he did offer a $1,500 silver watch fob designed to turn an Apple Watch into a pocket watch style, Mr. Ford said he had no plans to produce smartwatches. “I quite like a classic watch,” he said. “I don’t necessarily want to look down at a piece of technology on my arm. I’d rather look down on a beautifully made, crafted object that’s like a piece of jewelry.”

    While Tom Ford Timepieces is the first collection bearing the designer’s name, it’s not actually his first foray in watch design. He oversaw timepieces while he worked at Gucci, Boucheron and Yves Saint Laurent, where he created a trapezoid-shaped tank on a woven strap that seems like a direct precursor to his new offerings. “At this point, having been in the business for 35 years, I can draw on all of this experience,” he said.

    The extension into watches is logical from a business perspective. “For a brand like Tom Ford, it’s a natural evolution for this to occur,” said Jennifer Spaulding Schmidt, a senior partner who oversees fashion and luxury advising for the Americas at McKinsey & Company. “One of the reasons that brands get into the category is to get new customers — they can get into an entry point of the brand and can be able to wear the brand every day.”

    Although Mr. Ford’s brand already is diverse — the watches joined cosmetics, fragrance, eyewear, clothing and accessories — he still has more categories on his radar. “There’s home, but I’ve got too much to do right now to tackle home,” he said. “My plate is full.”

  6. #5
    Join Date
    Sep 2013
    The Netherlands

    Re: Tom ford watches? Your views??

    They should stick to eyewear.
    They also sell shoes upwards of €500.
    Ballsy of them.

  7. #6
    Member Prince Escalus's Avatar
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    Jan 2017
    Sydney, Australia

    Re: Tom ford watches? Your views??

    Anyone who buys that stuff deserves their money taken from them.
    What's your current watch collec...... 'IT DOESN'T MATTER!!!!!!"

    A dingo ate my Black Bay

    Tudor is not the lesser watch, Rolex is an up market Tudor

  8. #7
    Member lisjjen's Avatar
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    Nov 2015
    Washington, DC

    The Tom Ford watch is a $2,000 Fossil Watch

    Name:  collection-tom-ford-timepieces-watch-TOMFORDWATCH0518.jpg
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    Steel version starts at $2,000 up to the gold which is $10,000.

    I just read about this watch in GQ. It's a quartz watch that's made by "Shinola and Filson's parent company, Bedrock." The magazine praised the fact that you can swap any leather NATO strap you want in and out as you see fit.

    I'm not even mad, people pay a ton of money for Tom Ford's stuff and they seem to love his aesthetic. That's all well and good, it's a little too slim cut and avant garde for me, especially at that price point, but to each their own. I love economics and the elasticity of demand is fascinating to me. The value of a brand is a very, very interesting thing.

    Here's a blasphemous question to ponder: Mr. Ford's name inflated a $200 watch to $2,000. How much has Mr. Wilsdorf's name inflated the Submariner? I'm not putting the two watches at the same level, Rolex absolutely has a massively impressive history of innovation. But are you really telling me that a steel dive watch with an undecorated movement that's been around for a decade is worth $12,000? My guess is the percentage by which the Rolex is inflated is much lower, but the actual number is much higher.

    Rolex absolutely has high resale value and can be seen as a store of value like buying Bitcoin. I 100% advocate buying what you love and not feeling the need to defend it to anyone. I'm just thinking out loud.
    BevisFrondFan likes this.
    Current collection: Green Tisell Marine Diver; Orient Bambino g2v2; Seiko SKX007; Certina Caimano DS Quartz; Tsovet JPT-NT42; Customized rose gold Parnis Yachtmaster with hand painted dial

    Gone but not forgotten: Seiko SBDC051; Seiko Cocktail Time; Seiko Sarb033; Bulova Precisionist; Parnis Hulk

  9. #8
    Member ShortOnTime's Avatar
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    Dec 2013

    Re: The Tom Ford watch is a $2,000 Fossil Watch

    This goes back to the adage of objects being worth what people will pay for them. My $500 Victorinox DM500 keeps time at least as well and is more resistant to scratching than my vastly more expensive Polar Explorer. The DM 500 is also WR to 500M, while the Polar is WR to 100M. Is the rolex worth the extra money? Who's the sucker here?

    I mean if Tom Ford can bring in some revenue based on this accessory, good for him. Like most here, I won't be spending money on any of his pieces, but I'm sure others would. If you think his clothes are high quality/well made and you don't know watches, you likely will think his watches are also top notch items.
    lisjjen likes this.
    Have: DOXA SUB1200t, Omega SMPq, Oris Diver Small Second Hand, Rolex Explorer II (w), Seiko Prospex SUN023, Tag Heuer Monza, Victorinox DM500q
    Want: Something dressy

  10. #9
    Join Date
    Feb 2006
    The Forgotten Works

    Re: The Tom Ford watch is a $2,000 Fossil Watch

    See what happens when you read GQ??
    Vioviv, Leonine, lisjjen and 3 others like this.

  11. #10
    Member Slm643's Avatar
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    Feb 2017

    Re: The Tom Ford watch is a $2,000 Fossil Watch

    Pawn shop fodder. As far as Rolex is concerned, even if I could afford 12,000.00 for a diver I would buy something else. I don't know Tom Ford, I don't like ruler indicators (probably not the correct word) on a watch, the ones between the hour numbers. I'd rather get a watch that isn't exploiting ego to such extreme levels.

    Sent from my K92 using Tapatalk

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