There was only one Cousteau. What he would wear today isn't that important. The question to me is what would the Cousteau wannabe who wore a Submariner in 1960 wear today? The Sub was a nice, Swiss, utilitarian watch from a respected, but not high-end brand, worn by people who played at being rugged outdoorsmen.
The closest I can come up with is a Tissot T-touch. Unlike a G-shock, it can be worn with business casual and in social settings beyond the football-game beer party. It will look right on a hunting trip, or a Sunday afternoon sail--just the sorts of activities by the ca. 1960 "sportsman". It's expensive enough to be out of reach of the impecunious, but affordable by the middle class non-WIS rugged-outdoorsman-wannabe population. It's similar to the Rolex of the day. It has enough tool features to give geeks something to show off to their buddies, while avoiding the appearance of cheapness.
It continues the tradition of a decent-looking non-luxury Swiss sport watch that could live on the dresser with a nice gold dress watch.
But all tools of sport have gotten more toolish. Nobody hunting or sport-sailing today would wear the plain-old-clothes that people did 50 years ago. Everything has gotten more specialized--to a fault. I still have to laugh when I see middle-aged fat guys (like me) dressed as if going to war, wearing watches with features they have to read a book to understand.
Rick "not trying to recall a time that never was" Denney
Last edited by Rdenney; October 25th, 2013 at 20:34.
Zenith: Captain Chronograph 03.2110.400*; Cartier: Santos 100 XL Concord: Mariner, C1 Big-Date, C1 v.2 Chronograph; Ebel: Chronosport 1134901, Tekton 9137L83*, Type E 9137C41* (*=COSC)
Ebel: 1911 BTR 9137L73* and 9139L71*, 1911 1120L41*, 1911 Senior 9080241, Brasilias 9120M41 (2), Aquatica 500 9120K61, Classic Hexagon GMT 9301F61, Classic 100 LE 9120R41; Baume & Mercier: Capeland World-Timer
Heuer: Carrera 1964 Re-Edition CS3110; Maurice Lacroix: Masterpiece MP6439; "Seagull": 1963 Reissue cal. ST19; Seiko: Black Monster SRP307; Poljot: Sturmanskie cal. 3133; Tissot: T-Touch Lew and Huey: Acciona
Vintage: JLC: ref. 2953, ca. 1946; Longines: Flagship cal 285; Zodiac: SST cal. 86, Aerospace GMT cal. 72; Favre-Leuba: cal. 253; Tianjin: Dong Feng cal. ST5; Elgin: Gr. 152 (1898), Gr. 384 (1919); Ebel: ca. 1962 ref. 9214955
WUS: ST5 Project Watches (Black and Blue), F72.2014.DG3804 (Gray and Cream); Swatch: Sistem 51 Blue; TNT: Rattrapante cal. Rochat 7750+RAT-1
I had a G-Shock, sold it because I hated wearing it, and I've tried a few others and just couldn't make it work. My Suunto, however, feels great on the wrist, with the only weird about it for me is how light it is. May not be as tough as a G-Shock per se, but, I'll take Suunto over G-Shock every time. Just my personal preference.
But neither of them are regular watches. They look funny with clothing that isn't ultra casual; something a Rolex or Omega never really had an issue with. Something like the Marathon TSAR/GSAR or the huge amount of $600 microdivers out there would be more the spiritual successor in my mind.
TAG Heuer Monaco LE|Omega Speedmaster|Seamaster 300MC|Rolex Submariner|Tudor Ranger
How did it get so late so soon?
Nomos Orion Anthracite; Destro watches: Ω "Great White" GMT, MKII Blackwater, Sinn EZM1 LE, IWC 3536-001, MKII Kingston, Precista Speedbird I, Casio MR-G120, Casio GW-5000, Sinn EZM2; Former Watches: Corvus Bradley
Well...there's still the Seiko divers. Also, the Omega SpeedyPro 3570.50 has refrained from getting gussied up.
I wonder how you define luxury though... Is it cost? The submariner for example is simply 316L steel isn't it? I have much cheaper watches and even a razor for shaving made out of the stuff.
To your point though, I'd say you're spot on with Marathon, Sinn and the like. I'd probably include Damasko as well, and perhaps even a few of the watches from Breitling...
Sent from Russia... with love.
I like watches.
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