Transparency in manufacturer's marketing.
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  1. #1
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    Transparency in manufacturer's marketing.

    I shan't go into detail, but I'd like this community's feedback on this issue.

    I work in legal, and have knowledge of the utility of what are commonly referred to as 'offshore companies' and typically expect to see them in a corporate structure somewhere or other these days.

    So the other day, whilst bored, I dug into a particular watch maker via publicly accessible information, and came across some things which surprised me; it appears said maker's story may have been selectively edited for public consumption.

    Now, we all know that marketing dollars are spent far and wide, some offer nil transparency. As it goes, this particular company has elected to use a jurisdiction which made reviewing their information very easy. I'm not sure if this is an oversight or what, but the information is laid out for all to see, and it points to a different situation than was publicly being portrayed.

    I've no desire to be the Frank Serpico of WUS, but one wonders what to do with this information. At one point does the bending of the truth or selective omission in marketing become unacceptable?
    Last edited by extant; December 31st, 2015 at 10:24.
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  2. #2
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    Re: Transparency in manufacturer's marketing.

    You must post what you know immediately.
    teatimecrumpet likes this.

  3. #3
    Moderator Emeritus Bradjhomes's Avatar
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    Re: Transparency in manufacturer's marketing.

    What are you going to do with the information if you're not going to share it? Either you think people deserve to know, or you don't - in which case it can't be too important.
    Brad (@bradwatch)
    - appreciating fine affordable watches since 2011



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  5. #4
    Member Norm S's Avatar
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    Re: Transparency in manufacturer's marketing.

    Don't lots of watch makers tailor their history to make it more attractive? Panerai comes to mind as do lots of other big brands.


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  6. #5
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    Re: Transparency in manufacturer's marketing.

    Quote Originally Posted by Bradjhomes View Post
    What are you going to do with the information if you're not going to share it? Either you think people deserve to know, or you don't - in which case it can't be too important.
    Basically, when you compare what is publicly accessible as far as corporate records, and the official history that this maker puts forward, there are discrepancies. A spin-doctor would call them semantic differences. I, personally, wouldn't; they are painting what I would call a highly romanticized version of how their business reached the place it has.

    Claims of a "merging" of interests in the publicly alleged history, for example, on paper, are indicative of the business having been outright bought; what's clear is that no 'merging' of any entities took place.

  7. #6
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    Re: Transparency in manufacturer's marketing.

    Quote Originally Posted by Domo View Post
    You must post what you know immediately.
    Fossil now owns Grand Seiko, Rolex and Patek.
    181903, Toothbras and BarracksSi like this.
    ALS Blancpain Breguet Chopard GO Hamilton Hexa Hublot IWC JLC Omega Panerai Patek Rolex Tag Tudor Seiko Sinn UN Vacheron

  8. #7
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    Re: Transparency in manufacturer's marketing.

    Quote Originally Posted by extant View Post
    Claims of a "merging" of interests in the publicly alleged history, for example, on paper, are indicative of the business having been outright bought; what's clear is that no 'merging' of any entities took place.
    The Daimler-Benz/Chrysler "story" line.
    ALS Blancpain Breguet Chopard GO Hamilton Hexa Hublot IWC JLC Omega Panerai Patek Rolex Tag Tudor Seiko Sinn UN Vacheron

  9. #8
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    Re: Transparency in manufacturer's marketing.

    Sounds like panerai, or Graham, or perrelet, or blancpain or ...


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  10. #9
    Member Domo's Avatar
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    Re: Transparency in manufacturer's marketing.

    Quote Originally Posted by ilitig8 View Post
    Fossil now owns Grand Seiko, Rolex and Patek.
    Well it's obvious where they're channeling all their R&D money
    181903 likes this.

  11. #10
    Member dbakiva's Avatar
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    Re: Transparency in manufacturer's marketing.

    I suspect what you've come across is not uncommon in the industry.
    Now, out with it!
    Over a half century of "just the right amount of odd."


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