The ideal situation
We “manufacturer” can have top design and top cases made in the Far East for as little as $15 and stick (assemble) inside a Swiss movement for another $15 (hence a Swiss made product). However, thanks to glossy brochures, good marketing and a famous brand name behind us, we can sell this top quality $30 watch for over $1000.
Not happy to have any middle man – we will “distribute” directly to the shops so that we can have even higher profits.
This is reality and the figures are accurate. Some of you, by now, would have come up already with one brand name or another (yes, this now seems to be a wide spread policy) but I am talking about Bell & Ross.
The real situation behind the curtains is that dealers that are promoting their own brand will come up – in one forum or another – with sci-fi stories to attract the punter’s interest. Hence, many not so famous brands will get good reviews. Good reviews may also come from the customer that has paid $3000 for his lovely watch but, like the majority, has no real understanding of prices and quality. It is not easy to admit “I have just spent $3000 but the watch is crap (Note:last word modified by mod, read the rules & guidelines)!”.
Somewhere, somehow, truthful information must be submitted to the end users. I am aware that this is almost impossible as soooo many are involved in the industry and with some 5000 brand names to protect, many are very biased.
Many industries are regulated – the watch industry is still very much a Wild West with a clown theatre called Basel. The public, at large, deserves more.