On US TV, we see Citizen ads featuring their brand ambassadors, and Seiko ads with Landon Donovan or someone else, doing "join the Seiko Nation"...not a lot more, at least that I can recall.
But watching game 4, KC/Toronto ALCS...they just ran a 30 second *Tudor* spot. Guy jumps off a cliff to search in the water...ok, I guess. Just surprising to see it, at least to me.
Might be that the game's running seriously long, so all the main advertising has already been shown.