valuation of Custom dials
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Thread: valuation of Custom dials

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  1. #1
    Join Date
    Oct 2015

    valuation of Custom dials

    It's not uncommon to see dials from major watch companies be customized for a group or corporation. For example, you've seen Rolex's made on behalf of royalty, and this Tudor example here:

    These are uniquely made by the manufacturer vs. being altered post sale.

    Given the watches are unique, limited in supply and often engraved w/ their # ( example: 7 of 70), does that increase their resale value down the line, or reduce it as it may turn people off?

    Curious as to how the market feels about these.
    Rose Gold Lange 1, grey dial V.C. Overseas 47040, Explorer II Polar 216570, Submariner 14060M, Blue dial Omega Seamaster A.T. Day/Date, IWC Mark XVIII La Pettit Prince, Tudor Black Bay Blue

  2. #2
    Member EnderW's Avatar
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    Mar 2015
    New York City, USA

    Re: valuation of Custom dials

    I think that depends on customization and who they are for.

    Rolex SeaDweller Comex - appreciated quite a bit, made for French commercial diving company, had to go to extreme depths. Cool stuff
    Rolex Datejust Domino's - leaves me scratching my head. Nice watch, but the pizza connection is nonsense. I expect value dipped

    Rolex made exclusively for US President is likely to go up in price.
    Rolex made exclusively for a Lybian dictator (don't think it exists, but there was I believe Blancpain or Chopard or some other brand that made them for Gaddafi) - is rather repulsive.
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